Brand Tone

aspirational, chic, and reassuring

Brand Values

• •Quality & Comfort
• •Ethical & Sustainable Production
• •Simplicity & Timeless Style
• •Modern Parenthood

Best Practices

• •Always anchor the copy in the core values of quality, ethical production, and timeless style. Use phrases like "thoughtfully designed," "ethically crafted," and "made to last."
• •Combine sophisticated, style-focused language ("effortlessly chic," "curated essentials") with comforting and trustworthy words ("safe," "soft," "our promise").
• •Don't just sell a product; sell the lifestyle and the peace of mind. Explain why neutral colors are timeless, why natural fibers are better, and why ethical production matters.
• •Ensure all written content mirrors the visual brand—minimalist, clean, and uncluttered. Use short sentences, clear headings, and ample white space in website and email copy.
• •Speak directly to the target audience by acknowledging their values. Use hashtags and phrases that resonate with a style-conscious and informed parent, such as #ConsciousLiving, #ModernParenthood, and #SustainableStyle.

Social Perception

highly positive. It is viewed as a provider of high-quality, stylish, and ethically-made children's clothing.

Copy Examples

• •For life's little adventures. Our rompers are designed for movement, made from the softest, safest materials for their skin. Because their comfort is everything. #ntrlco #SoftNeutralsForBrightFutures
• •End the day as beautifully as it began. Our Dreamy Comfort Pajama Sets are crafted from breathable, natural fibers for a peaceful night's sleep. Ethically made and thoughtfully designed, because we care about how our products are made as much as you do. #ntrlco
• •The Modern Kid's Capsule Wardrobe. Build a collection of timeless, neutral essentials that are anything but basic. High-quality pieces designed in Louisiana and ethically crafted for style that lasts. Shop the new collection. #CapsuleWardrobe #EthicalFashion
• •Subject: Soft, Safe & Here: The New Collection Is Live. Body: Style that feels as good as it looks. Our new collection combines timeless neutral designs with the high-quality, sustainable materials you trust. Designed for comfort, crafted with care. Explore the latest arrivals. #ntrlco
• •On-screen text: "One dress, three adventures." Caption: "Versatility is our love language. 🤍 Styled for the park, a party, and a quiet afternoon. Effortlessly chic, endlessly comfy. #KidsStyle #NeutralAesthetic #ntrlco"