Brand Tone

Nostalgic & Appreciative, Artisanal & Handcrafted, Warm & Cozy, Eco-conscious & Sustainable, Personal & Passionate

Brand Values

• •Craftsmanship & Quality: Dedication to "intentional craftsmanship" and "clean, sustainable ingredients."
• •Sustainability & Repurposing: Belief in "beauty lies in the forgotten, the repurposed, and the reimagined," and giving new life to vintage items to "reduce waste."
• •History & Storytelling: The idea that "each candle we pour is a tribute to the past" and "vintage glass is more than a vessel — it's a piece of history."
• •Customer Connection & Well-being: Originating from a desire for "clean-burning candles that wouldn't trigger sensitivities" and aiming to be part of customers' "cozy rituals, special gifts, and meaningful moments."
• •Authenticity & Uniqueness: Offering "truly one-of-a-kind" items due to the nature of vintage glassware. An announcement on their Etsy shop mentions the owner is a graduate of the Gemological Institute of America's Applied Jewelry Professional program, adding a layer of expertise and confidence for shoppers.

Best Practices

• •Embrace Storytelling: Every product has a past, especially with vintage items. Weave in the history or the unique journey of the vintage pieces. Use evocative language that paints a picture of "nostalgic charm" and "tributes to the past."
• •Highlight the "Handmade" and "Sustainable" Aspects: Consistently use terms like "hand-poured," "hand-selected," "artisanal," "clean-burning," "eco-conscious," "repurposed," and "sustainable glassware." This reinforces core brand values and appeals to conscious consumers.
• •Use Warm, Evocative, and Sensory Language: Describe scents and the ambiance candles create ("cozy rituals," "divine smell," "nuanced," "warm, sweet, cozy vibes"). Appeal to the emotions tied to nostalgia and comfort.
• •Maintain a Personal and Approachable Voice: Reflect the passion behind the brand, as seen in the "About Us" story and the friendly Etsy review responses. Address customers directly and warmly.
• •Ensure Visual and Textual Harmony: The unique, vintage nature of the products is a key differentiator. Ensure all copy complements the visual presentation, emphasizing the one-of-a-kind beauty and historical character of the items.

Social Perception

Positive Customer Experience, Appreciation for Uniqueness & Sustainability, Trustworthy

Copy Examples

• •Headline: Light Up the Past. Our handcrafted coco-soy candles, nestled in unique vintage treasures, bring warmth and stories to your home. Discover your nostalgic glow. Body: Each Chasing Relics candle is more than just a beautiful scent; it's a piece of history reimagined. We lovingly hand-pour clean-burning, phthalate-free fragrances into hand-selected vintage glassware, ensuring your cozy moments are both beautiful and kind to the earth.
• •Social Media Post (with image of a candle in a unique vintage glass): From forgotten gem to your new favorite flame. ✨ This one-of-a-kind [Vintage Glass Type, e.g., Fenton Hobnail Jar] now holds our signature [Scent Name] candle. Experience the charm of handcrafted quality and sustainable style. What stories will it tell in your home? #ChasingRelics #VintageCandles #HandmadeHome #SustainableLuxury #NostalgicCharm
• •Product Description Snippet: Embrace the soulful craftsmanship of Chasing Relics. Our 'Oh, Sugar Cookie' candle, cradled in this exquisite vintage amber sherbet cup, isn't just a treat for the senses—it's a commitment to clean, sustainable ingredients and eco-conscious living. Let its warm, sweet, cozy vibes fill your space.
• •Email Subject Line: A Whisper from the Past, A Glow for Today ✨ New Vintage Candle Arrivals! Email Body Intro: At Chasing Relics, we believe every object has a story. Our latest collection of hand-poured candles in carefully sourced vintage glassware is here to add a touch of nostalgic charm and intentional craftsmanship to your everyday moments.
• •About Us Page Excerpt Refined: It started with a simple search for a cleaner candle. It blossomed into Chasing Relics LLC – a passion for unearthing beauty in the forgotten and pairing nostalgic charm with intentional, handcrafted quality. Each candle is a tribute, a vintage vessel given new purpose, ready to illuminate your cherished moments. We invite you to explore our curated collection and find a piece of history that speaks to you.