Brand Tone

Curated, aesthetic, modern, and genuine. The brand aims to present a polished image while remaining approachable and authentic.

Brand Values

• •Curated selection
• •Modernity
• •Quality
• •Authenticity
• •Style

Best Practices

• •Create a detailed style guide to ensure consistency across all content.
• •Tailor the tone to connect authentically with the modern woman that Curated by TT targets.
• •Maintain consistency across all channels, from website descriptions to social media captions.
• •Use language that feels genuine and avoid sounding overly corporate or robotic.
• •Regularly review and update the style guide to reflect evolving brand values and customer preferences.

Social Perception

The brand aims to be seen as a curator of modern, stylish, and high-quality fashion for women. It strives to create a polished and aesthetic online presence, particularly on platforms like Instagram, while also engaging authentically with its audience.

Copy Examples

• •"Explore our hand-picked collection of activewear, designed for the modern woman on the go."
• •"Elevate your wardrobe with our curated selection of tops, perfect for any occasion."
• •"Discover the latest trends in bottoms, carefully chosen to complement your unique style."
• •"Find the perfect dress for your next event, with our diverse range of styles and silhouettes."
• •"Complete your look with our stylish accessories, adding the finishing touch to any outfit."