Tono de Marca

Professional, Knowledgeable, Friendly, Supportive, Encouraging, Inspiring, Community-Oriented

Valores de Marca

• •Quality & Efficacy
• •Education & Empowerment
• •Customer Focus & Support
• •Innovation & Advancement
• •Ethical Practices

Mejores Prácticas

• •Always Be Empowering and Positive: Frame messages to inspire confidence and highlight the potential for growth and success for nail technicians. Focus on solutions and support.
• •Prioritize Clarity and Professionalism: While friendly, ensure all technical information about products and courses is accurate, clearly communicated, and maintains a professional standard. Avoid overly casual slang when discussing product benefits or course details.
• •Showcase Expertise Through Education: Regularly share tips, insights, and mini-tutorials that demonstrate NSI's knowledge and commitment to advancing nail technicians' skills. This reinforces authority and trustworthiness.
• •Foster Community and Conversation: Actively encourage interaction, respond thoughtfully to comments and messages, and feature user-generated content (with permission) to build a supportive community around the brand. Use 'we' and 'you' to create a direct, inclusive connection.
• •Highlight Quality and Values: Consistently weave in mentions of product quality (e.g., 'professional-use only,' 'scientifically-based,' 'HEMA-free options'), ethical practices (e.g., 'cruelty-free'), and the supportive nature of the NSI NZ team.

Percepción Social

Positive, Reliable & Trustworthy, Helpful & Approachable, Professional Resource

Ejemplos de Copy

• •Headline (Website/Social Media for Training): 'Unlock Your Potential. Master the Art of Nail Technology with NSI NZ's Expert-Led Courses. Enrol Today & Shape Your Future.' Body: Learn from the best! Our industry-leading educators, like the amazing Natalie, provide hands-on training in a supportive environment, focusing on real-world skills and the highest standards of hygiene. Walk in with passion, walk out with confidence and a qualification.
• •Product Feature (Instagram/Facebook): 'Introducing our new HEMA-Free Cream Gel Polish Collection! ✨ Experience ultra-pigmented, true colour in a smooth, easy-to-apply formula. Perfect for stunning nail art or flawless polished nails. Quality you can trust, gentle on you and your clients. #NSINZ #HEMAFree #NailArtNZ'
• •Testimonial Showcase (Social Media): 'We're blown away by the kind words from our talented community! 🥰 'Nat is amaaaazing at teaching and her approach to teaching 'real' things that you'll actually use is so helpful!' - Gen, Christchurch. Ready to experience the NSI difference? #NSIEducation #NailTechNZ #CustomerLove'
• •Engagement Post (Facebook/Instagram): 'Nail Techs of New Zealand! What's your go-to NSI product for creating those show-stopping sets? Share your faves in the comments below! 👇 We love seeing your creativity! #NSINails #NZNailCommunity #ProfessionalNails'
• •Website Banner (Products): 'Your Professional Nail Journey Starts Here. Shop NSI NZ's scientifically-backed, salon-quality acrylics, gels, and essential tools. Built on 50 years of innovation, trusted by techs worldwide. Fast NZ-wide shipping.'