Brand Tone

Sophisticated, Celebratory, and Experiential.

Brand Values

• •Collaboration and Community
• •Quality and Excellence
• •Pride of Place
• •Customer Experience

Best Practices

• •Lead with a Sense of Occasion: Always frame the festival as a special, can't-miss event. Use words like "celebrate," "unforgettable," "premier," and "signature event" to create a sense of importance and excitement.
• •Emphasize the "Why" Behind the Wine: Go beyond just taste. Connect the wine to its origin by consistently mentioning the "unique terroir," "cool climate," and the "heart of the Annapolis Valley." This reinforces the value of "pride of place."
• •Highlight Collaboration: Regularly mention the partnership between the wineries, chefs, and local producers. Use phrases like "a collective of," "in partnership with," and "a community of artisans" to underscore the collaborative spirit.
• •Use Evocative, Sensory Language: Appeal to all senses. Use descriptive words like "sparkling," "savour," "aromas," "crisp winter air," and "warm bonfire" to help potential attendees imagine themselves at the event.
• •Maintain a Refined and Welcoming Voice: The tone should remain sophisticated and polished without becoming exclusive. Balance elevated language ("exquisite," "curated") with welcoming phrases ("join us," "great company," "lasting memory") to ensure the brand feels both premium and approachable.

Social Perception

The public perceives the Nova Scotia Icewine Festival as a must-attend signature event for food and wine lovers, seen as a high-value, well-organized festival that often sells out. It is considered a key driver of winter tourism in the Annapolis Valley, celebrating local talent and produce, and an authentic showcase of Nova Scotia's culinary scene with its highly praised collaborative nature.

Copy Examples

• •This February, the magic of a Nova Scotian winter sparkles in every glass. Join us for an unforgettable celebration of our finest icewines and culinary creations. Taste the excellence, feel the warmth, and create memories that will last a lifetime. Tickets are selling fast—secure your winter wine adventure. #NSIcewineFest #TasteNovaScotia
• •Experience the Elegance of Winter. The Nova Scotia Icewine Festival returns with an exclusive showcase of the region's most celebrated wines, paired with exquisite dishes from top local chefs. A true taste of place.
• •An Invitation to a Memorable Winter Escape: The Nova Scotia Icewine Festival
• •Where Winter and Wine Unite. Journey to the heart of the Annapolis Valley for the Nova Scotia Icewine Festival. A premier event celebrating the community, craftsmanship, and unique character of Nova Scotia's world-class wines. Savour. Celebrate. Experience.
• •Your exclusive pass to a winter wonderland awaits. Your ticket includes 18 tokens for food and wine pairings, a commemorative tasting glass, and access to an enchanting atmosphere of firelight and fine company. Join us for a toast to the season.