Brand Tone

Authentic, quality-conscious, understated cool, streetwise, expressive, individualistic, youthful (on TikTok).

Brand Values

• •Quality Craftsmanship
• •Authenticity & Timelessness
• •Creative Expression & Individuality
• •Inclusivity
• •Inspired by Street Culture

Best Practices

• •Emphasize 'Made in Japan' quality and craftsmanship in product descriptions.
• •Use inclusive language like 'unisex' and 'for everyone' in marketing materials.
• •Incorporate relevant streetwear terminology and slang, especially on platforms like TikTok, to resonate with the target audience.
• •Highlight the brand's commitment to being an antidote to fast fashion by focusing on timelessness and durability.
• •Showcase user-generated content and influencer collaborations to build community and social proof.

Social Perception

Positive for product quality, seen as a legit streetwear option, appreciation for Japanese origin, engaged community on social media.

Copy Examples

• •"Elevated staples for everyday, everywhere, and everyone. Made in Japan."
• •"An antidote to the endless hype cycle. Discover timeless pieces crafted with quality materials."
• •"Vibe check passed ✔️ Level up your streetwear game with our latest collection."
• •"Express yourself. Our garments are designed to empower your unique style."
• •"Revolution of Love - A fresh take on utility-inspired garments with thoughtful detailing."