Brand Tone

informal, trendy, playful, and sassy

Brand Values

• •Self-Expression and Individuality
• •Fun and Positivity
• •Community and Inclusivity
• •Confidence

Best Practices

• •Embrace the Slang: Consistently use informal language, slang (like "bae," "drip," "squad"), and emojis that resonate with the target demographic. This keeps the tone fun and relatable.
• •Leverage Pop Culture: Stay current with trends and continue to incorporate nostalgic and popular themes (cartoons, movies, memes) into product designs and marketing copy.
• •Maintain a Confident and Empowering Voice: Frame all messaging with a sense of empowerment and confidence. Celebrate the hard work of healthcare professionals while reminding them to embrace their personal style.
• •Engage with the Community: Use a conversational and interactive tone on social media. Respond to comments using the brand's voice, ask questions, and feature user-generated content to build a stronger community.
• •Be Visually Consistent: Ensure that the playful and "girly" aesthetic of the products is reflected in all visual marketing materials, from the website design to social media posts, using a consistent color palette and graphic style.

Social Perception

The social perception of NRS BAE is dual-sided. Positive: On platforms like TikTok, the brand enjoys a positive and engaged following. Customers and influencers create content showcasing their purchases, indicating a strong appeal for the product designs and brand aesthetic. The brand is often praised for its "cute" and "trendy" accessories. Negative: The "D+" rating from the Better Business Bureau is a significant point of negative perception, suggesting potential issues with customer service and complaint resolution. The lack of a response to the filed complaint could indicate a weakness in their customer support infrastructure. This, combined with a limited number of in-depth reviews on neutral platforms, creates a degree of uncertainty for potential new customers.

Copy Examples

• •Your shift is about to get a whole lot more stylish. The Bratz are in the building! 💅 Channel your inner fashionista and let your patients know who's in charge. Shop the new collection now, because saving lives is always in style.
• •Long shift? We feel you. But who said you can't look cute while doing it? ✨ Our scrub caps are lined with satin to protect your hair and designed to make you smile. You handle the emergencies, we'll handle the drip. #NRSBAE #NurseLife
• •Sugar, spice, and saving lives. 💖💚💙 Whether you're a Blossom, a Bubbles, or a Buttercup, our new Powerpuff Girls collection is here to help you fight grime and crime (and, you know, germs). Grab yours and assemble the squad.
• •Hey, cutie! We noticed you checking us out. 😉 To make your day a little brighter, here's a little something from us to you. Use code CARE15 for 15% off your next order. Go on, treat yourself. You deserve it.
• •Don't just wear a uniform, make it YOURS. With our custom badge reels, you call the shots. Add your name, your favorite color, and a touch of sparkle to make every 'scan' a statement. Because you're not a regular nurse, you're a #NRSBAE.