Brand Tone

Authoritative, Empathetic, and Scientific.

Brand Values

• •Purity
• •Knowledge & Expertise
• •Efficacy
• •Holistic Health
• •Trust

Best Practices

• •Lead with Empathy, Support with Science: Always start by acknowledging the customer's struggle or goal (e.g., "Feeling drained?" "Struggling with digestion?"). Then, immediately follow up with a confident, science-backed explanation of how your products or services offer a solution.
• •Maintain the "Expert-Founder" Voice: Write copy as if it's coming directly from Heléne Roos. Use "I" and "we" to maintain a personal, authoritative, and trustworthy tone. This reinforces that customers are buying into expertise, not just a product.
• •Focus on Root Causes and Long-Term Solutions: Avoid language associated with "quick fixes." Instead, use terms like "restore balance," "foundational health," "cellular level," and "long-term wellness." Frame the products as tools in a larger, holistic health journey.
• •Champion Purity and Transparency: In every product description, explicitly mention what is *not* in the supplement (e.g., "No artificial fillers," "free from synthetic binders," "purely essential ingredients"). This directly addresses the brand's core value proposition.
• •Use Testimonials as Problem/Solution Narratives: When featuring customer reviews, frame them as case studies. Use a headline like, "How Linda Overcame Her IBS," followed by her story. This is more powerful than a simple quote and aligns with the brand's identity as a problem-solver.

Social Perception

Customers view Näringskällan as a lifesaving, expert-led resource rather than just a supplement shop. They are seen as the last resort for those with chronic, unresolved health issues. The brand is perceived as a premium, highly specialized service that is worth every penny for the results and personal support it provides. The lack of a broader online presence means that for the general public, the brand has very low visibility. Its perception is almost entirely shaped by the self-hosted content.

Copy Examples

• •Tired of short-term fixes? We identify the root cause of your symptoms and provide pure, science-backed nutrition to help you truly heal. Your journey back to health starts here.
• •More than a supplement, this is the first step to resetting your system. Our OxyColon is formulated to cleanse and oxygenate the intestine, removing the buildup that hinders nutrient absorption and helping your body find its natural balance. Pure, potent, and free from unnecessary additives.
• •For years, I was told to 'learn to live with it.' I refused. Näringskällan was born from my own journey back to health—a journey that taught me the power of pure nutrition and addressing the cause, not the symptom. Now, with over 25 years of experience, I help you find your own path to wellness.
• •Is your body giving you warning signs? 3 common symptoms you shouldn't ignore.
• •Stop guessing what your body needs. Our Hair Mineral Analysis provides a clear, scientific roadmap to your unique nutritional requirements and toxic metal loads. Order your test today and get the answers you deserve.