Brand Tone

Direct and Value-Oriented, Enthusiastic and Urgent, Friendly and Approachable, Slightly Playful/Self-Aware, Community-Focused (emerging)

Brand Values

• •Value for Money/Savings
• •Access to Big Brands
• •Practicality/No-Frills
• •Australian Owned
• •Resourcefulness (implicit)

Best Practices

• •Always Emphasize Value: Every piece of copy should, in some way, relate back to the core promise of "Big Brands, Cheap" and the significant savings offered.
• •Use Enthusiastic and Direct Language: Employ an upbeat, slightly urgent, and straightforward tone. Use strong call-to-actions and highlight the benefits (savings, brands) clearly. Emojis can be used judiciously on social media to enhance this.
• •Create a Sense of Discovery/Urgency: Since stock changes frequently, copywriting should encourage customers to visit often and act fast on deals ("limited stock," "new deals weekly," "grab them before they're gone!").
• •Be Relatable and Inclusive: Address everyday Australians, families, and budget-conscious shoppers. Keep the language accessible and friendly.
• •Maintain Transparency (Implicitly): While not dwelling on *why* items are cheap (e.g., "short-dated"), the "Not Quite Right" association is part of the public perception. The brand can lean into the "smart shopper" angle – customers who are clever enough to get great brands for less, understanding the nature of clearance.

Social Perception

Bargain Haven, "Not Quite Right" Stock, Treasure Hunt Experience, Essential for Budget-Conscious Shoppers, Variable Quality/Experience

Copy Examples

• •Headline: Score BIG Brands for LESS! 🤑 Body: Your favorite snacks, pantry staples, and household heroes are waiting at NQR. Up to 80% off RRP! Don't miss out – these deals fly off the shelves! #NQRFinds #BigBrandsCheap
• •Headline: Wallet Feeling Light? We Got You! 💪 Body: Stretch your budget further with incredible savings on top brands at NQR. From breakfast to dinner, and everything in between – shop smart, save big! Visit us in-store or online. #SaveAtNQR #DiscountShoppingAustralia
• •Headline: 🤫 Psst... The Secret's Out! Body: Get your hands on famous brands at not-so-famous prices! NQR brings you clearance deals that are *just right* for your budget. Stock is always changing, so grab your bargains today! #NotQuiteRightPrice #BudgetFriendly
• •Headline: 🎉 Treat Yourself (Without Breaking the Bank!) 🎉 Body: Love Cadbury, Kellogg's, and Coca-Cola? Get them for way less at NQR! Quality brands, unbelievable prices. What will you discover this week? #BigBrandBargains #NQRHaul
• •Headline: Why Pay Full Price? 🤔 Body: Smart Aussies save at NQR! We buy big so you save bigger. Fresh deals on groceries, drinks, and more arriving weekly. Your local NQR is packed with savings! #ShopSmartNQR #AussieSavers