Tono de Marca

authentic, passionate, and understatedly cool

Valores de Marca

• •Sustainability
• •Authenticity & Curation
• •Local Identity
• •Accessibility

Mejores Prácticas

• •Lead with Authenticity: Always use a genuine and passionate voice. Share the story behind a piece or why you love a particular brand. Avoid generic marketing phrases.
• •Balance "Cool" with "Clear": While the tone is cool and connected to street culture, the information must be clear. Always include brand, size, price, and condition.
• •Emphasize Curation and Quality: Use words like "Found," "Curated," "Selected," and "Quality" to reinforce that items are hand-picked, not just random thrift store stock.
• •Connect to Place: Continue to reference "Nørrebro" and "Copenhagen" to ground the brand in its local identity, which adds to its authenticity and appeal.
• •Adapt the Tone to the Platform: Keep the direct, product-focused tone for Instagram sales posts while using a more dynamic, personal, and trend-driven voice for TikTok to showcase personality and styling.

Percepción Social

credible and trustworthy source for curated vintage and streetwear

Ejemplos de Copy

• •Instagram Post (Carhartt Jacket): The Unmistakable Patina. Found: Vintage Carhartt Detroit Jacket. Perfectly worn-in, built to last another lifetime. A true N obro staple. *Carhartt Detroit Jacket | Size Large | DKK 1695,- | Tap to shop.* #npstreetfinds #carhartt #vintagecarhartt #copenhagen #streetwear
• •Website Banner Headline: Curated Streetwear. Found in Copenhagen. Sub-headline: Sustainable style that s authentically yours. Shop the latest drops.
• •TikTok Video Concept: On-screen text: "3 Ways to Style Adidas Handball Spezial" Audio: A trending, laid-back hip-hop track. Caption: Our go-to sneaker for spring. Which look is your favorite? All pieces are second-hand finds. Link in bio for the latest drops. #NPStreetFinds #adidasspezial #outfitinspo #copenhagenstyle #vintagefashion
• •Product Description (Website): Product: Nike Center Swoosh Hoodie Text: An icon for a reason. This vintage Nike hoodie features the classic embroidered center swoosh, a staple of 90s streetwear. Sourced for its quality and heavyweight feel, this piece has minimal signs of wear, adding to its authentic character. Give it a new story. *Condition: Vintage - Excellent | Size: M | Color: Heather Grey*
• •"About Us" Page Snippet: Headline: More Than Clothes. It's a Culture. Body: NPStreetFinds was born on the streets of N obro from a shared belief: the best style isn t new, it s discovered. We're dedicated to sourcing quality vintage and second-hand streetwear, giving timeless pieces a second chance to make a statement.