Brand Tone

Artisanal & Passionate, Authentic & Local, Premium & Quality-Driven, Welcoming & Experiential, Innovative & Ambitious

Brand Values

• •Connection to Nature & Place
• •Quality & Craftsmanship
• •Community & Heritage
• •Sustainability
• •Innovation & Exploration
• •Authenticity & Transparency
• •Hospitality & Inclusivity

Best Practices

• •Always Root in Place: Consistently reference Nozawa Onsen, its natural elements (snow, water, mountains, forests), and its unique character. Use sensory language that evokes the feeling of being there.
• •Emphasize "Craft" and "Quality": Use terms like "hand-crafted," "small batch," "artisanal," "premium," "pure ingredients," and highlight the meticulous care that goes into production and the awards won as proof of quality.
• •Tell the Story: Weave in elements of the distillery's origin, the founders' passion, the connection to local history (like the renovated cannery), and the journey of the water. People connect with authentic narratives.
• •Maintain a Passionate yet Humble Voice: Convey enthusiasm for the spirits and the location, but balance it with a sense of respect for nature, tradition, and the community. Avoid overly boastful language; let the quality and awards speak for themselves, framed by the brand's core values.
• •Be Inclusive and Welcoming: While premium, the tone should still feel approachable and invite people to learn more, visit, and become part of the Nozawa Onsen Distillery story. Highlight the experiential aspects (tastings, tours, the beauty of the village).

Social Perception

Positive & Award-Winning, Authentically Japanese with an International Flair, A Destination, Innovative, Community-Oriented

Copy Examples

• •Headline: Taste the Spirit of Nozawa. 50 Years of Purity in Every Sip. Body: Our award-winning gins are born from ancient snowmelt, filtered for half a century through the heart of Mt. Kenashi. Crafted with rare local botanicals, each bottle holds the soul of Nozawa Onsen. Discover the wild, the pure, the unforgettable. #NozawaOnsenDistillery #CraftSpirits #JapaneseGin
• •Headline: From Village Heart to World Stage. Body: Rooted in the traditions of Nozawa Onsen, we blend pristine mountain water with unique alpine botanicals. The world is taking notice – with multiple global awards, our craft is a taste of Nagano's magic. Experience the distillery that's capturing hearts, one pour at a time. #SpiritOfNozawa #AwardWinningGin #DestinationDistillery
• •Headline: More Than a Gin. It’s a Journey. Body: Step into the story of Nozawa Onsen. Our distillery, once a village cannery, now crafts spirits that echo the seasons, the forests, and the vibrant culture of this special place. Join us for a tasting and discover flavors as unique as our home. #NozawaCraft #ArtisanalSpirits #NaganoJapan
• •Headline: The Future of Japanese Spirits is Here. (And It Tastes Like Adventure). Body: We’re patiently maturing our first whiskies, but our innovative gins are already making waves. Using unique local ingredients like Kuromoji and Sansho pepper, and a passion for true craft, we're distilling the wild beauty of the Japanese Alps. Dare to explore? #JapaneseWhisky #CraftGin #InnovationInACask #NozawaOnsen
• •Headline: Award-Winning. Locally Loved. Globally Savored. Body: Nozawa Onsen Distillery: where pristine nature meets passionate craftsmanship. Our gins, celebrated from San Francisco to Tokyo, begin with the purest mountain water and hand-picked local botanicals. Taste the difference community and dedication make. #SFWSCWinner #BestJapaneseGin #SupportLocalCraft