Brand Tone

A hybrid of Authoritative & Therapeutic and Accessible & Aspirational, blending expertise in sleep wellness with a friendly, budget-conscious approach.

Brand Values

• •Wellness and Health
• •Quality and Efficacy
• •Accessibility and Affordability
• •Innovation and Sustainability

Best Practices

• •Lead with the Benefit, Support with the Science: Start with an emotional or wellness-focused hook and then briefly support it with authoritative language to build trust.
• •Segment Tone by Channel: Use the Authoritative & Therapeutic tone on the website's product and 'About Us' pages, and the more Accessible & Aspirational tone on social media and in promotional emails.
• •Embrace 'Hello, Better Sleep': Integrate the friendly hellonoxnox handle into the brand voice, using phrases like 'Hello, calm' or 'Hello, deep sleep' for consistency.
• •Balance Promotion with Education: Mix promotional posts with educational content about sleep science, material benefits, and customer success stories to reinforce the 'Sleep Specialist' identity.
• •Leverage Testimonials Strategically: Use direct customer quotes in ad copy and social media, highlighting reviews that mention both quality and affordability to validate the brand's value proposition.

Social Perception

NOXNOX is generally perceived as a reliable provider of effective and high-quality sleep products at a competitive price point, offering excellent value for money. Customers praise product quality and effectiveness, though heavy reliance on discounts might sometimes challenge its 'premium' image.

Copy Examples

• •It’s not just a blanket. It’s a prescription for calm. Our weighted blankets use the science of deep pressure to reduce anxiety and guide you into a deeper, more restorative sleep. Unlock your best night's rest. #NOXNOX #SleepSpecialists #WeightedBlanket
• •End of Season Sale - Up to 80% Off! Don't just dream of better sleep—get it for less. Our biggest sale of the season is here. Experience the life-changing comfort of a NOXNOX weighted blanket, designed by sleep specialists to help you rest peacefully all night. Shop now before it's too late!
• •Subject: The hug you've been missing is right here. Body Preview: And it’s scientifically proven to improve your sleep. Discover the NOXNOX difference...
• •The NOXNOX Classic Weighted Blanket. Embrace tranquility. Engineered based on the therapeutic principles of Deep Pressure Stimulation, this blanket is more than a comfort item—it’s your nightly wellness ritual. The gentle, evenly distributed weight settles your nervous system, reduces tossing and turning, and allows your body to produce the serotonin and melatonin needed for truly deep sleep. Say goodbye to restless nights and hello to energized mornings.
• •Text On Screen 1: Can't shut your brain off at night? Text On Screen 2: You need this. *-> points to a NOXNOX weighted blanket* Text On Screen 3: It's called Deep Pressure Stimulation. Text On Screen 4: Like a hug for your nervous system. Caption: The ultimate sleep hack you didn't know you needed. #WeightedBlanket #SleepHacks #AnxietyRelief #NOXNOX