Brand Tone

Professional, Technical, and Aspirational, communicating with authority and expertise, highlighting technological innovations and performance benefits, and suggesting that using Nox products is a step toward playing like a professional.

Brand Values

• •Performance & Innovation
• •Quality & Durability
• •Passion for Padel
• •Connection to Argentina

Best Practices

• •Lead with Technology and Performance: Always ground the copy in tangible features and their direct benefits on the court (e.g., "The 18K carbon provides more power on the smash").
• •Leverage Professional Endorsements: Consistently mention sponsored players, especially Argentine stars, to reinforce credibility and create an aspirational connection with the customer.
• •Use a Technical yet Confident Vocabulary: Employ terms like "aerodynamics," "multilayer core," "vibration absorption," and "optimal balance." This demonstrates expertise and builds trust.
• •Maintain a Premium Feel: Avoid overly casual slang or deep discounts that could devalue the brand. The language should reflect the high quality and price point of the products.
• •Connect with the Passion of the Game: While technical, the copy should still evoke the emotion and dedication of padel. Use powerful verbs and speak to the player's ambition to improve and win. The brand slogan, "Makes You Improve," is a perfect guide.

Social Perception

Nox is perceived as a premium, reliable, and highly respected brand within the padel community, chosen by serious players seeking a competitive edge. Its association with beloved Argentine players fosters national pride and loyalty, positioning it as an integral part of the professional padel ecosystem.

Copy Examples

• •Dominate the court with the science of a champion. The new Nox AT10 Genius 18K Alum, co-developed with Agustín Tapia, integrates aluminized carbon for a crisp, powerful response. It’s not just a racket; it’s a competitive advantage. Your rivals will notice.
• •Nox: Innovation in every fiber. Passion in every shot. We engineer the equipment that defines today's padel and shapes the champions of tomorrow. Discover the 2025 collection.
• •Play with the heart of a legend and the racket of a genius. Miguel Lamperti trusts the ML10 Pro Cup for its timeless control and comfort. Feel the difference that quality makes. #NoxPadel #MakesYouImprove
• •Tired of post-match elbow pain? Our Pulse System technology, integrated into the grip, reduces vibrations by 29%. Play harder and longer with Nox. Your arm will thank you.
• •Crafted for Argentina. The official racket of the Buenos Aires Premier Padel is here. Designed with the spirit of our champions and the colors of our flag. Get your limited edition AT10 Genius now. #VamosArgentina #NoxPadel