Brand Tone

Friendly and Approachable, Caring and Empathetic, Playful and Humorous, Helpful and Informative, Clean and Modern

Brand Values

• •Exceptional Customer Experience (for Dogs and Humans)
• •Cleanliness and Hygiene
• •Quality and Pet Welfare
• •Community Building
• •Innovation and Convenience

Best Practices

• •Develop a "Voice & Tone" Guide: Create a simple internal document outlining the core attributes of the Now You're Clean voice (e.g., Friendly, Playful, Caring, Clean, Helpful). Include "This, Not That" examples (e.g., "We're *Helpful*, not *Technical*. We're *Playful*, not *Silly*.") to provide clear distinctions.
• •Speak "Dog Parent": Use language that resonates with devoted urban dog owners. Incorporate terms like "pup," "furry friend," "paw-rent," and acknowledge the joys and relatable struggles of city dog life.
• •Prioritize Positivity and Benefits: Frame all communication around the positive outcomes for both the dog (comfort, happiness, looking great) and the owner (convenience, cleanliness, stress-reduction, bonding).
• •Be Authentically Playful: Inject humor and lightheartedness where appropriate, especially on social media. This can be through witty observations, cute dog antics, or relatable scenarios. Ensure it always aligns with the caring nature of the brand and never at the expense of professionalism or the pet's dignity.
• •Ensure Consistency Across All Channels: Whether it's a website update, a social media caption, an email, or in-store signage, the tone should feel consistently "Now You're Clean." Regular review of content and training for any staff involved in communication can help maintain this.

Social Perception

A Trusted and High-Quality Service, An Innovative Solution for Urban Pet Owners, A Fun and Positive Place, Staffed by Caring Professionals

Copy Examples

• •NYC Pups Shine Here! ✨ From muddy adventures to sparkling clean. Discover the joy of a stress-free wash at Now You're Clean. Easy for you, ahhh-mazing for them.
• •(Image: Happy dog post-bath) Caption: That 'just left the spa' glow! 😉 Say goodbye to bathtub battles and hello to happy, clean pups. Our self-serve stations (and expert groomers!) are ready to pamper your furry New Yorker. #NowYoureClean #NYCDogs #DogSpaDay #CleanPupHappyPup
• •(Video: Quick, upbeat montage of a dog enjoying the wash, set to a fun trending audio) Text Overlay: POV: Your dog actually *enjoys* bath time now. 🤯 #NowYoureClean #DogWashMagic #NYCGoodBoys
• •Hey Pet Parents! 👋 Got a mucky pup? We've got news that'll make your tail wag! Check out our new [New Service/Product] – designed to make keeping your best friend fresh, fabulous, and oh-so-clean even easier. Because life's better with a clean dog by your side (and on your couch!).
• •We're Nicola and Arlette, two NYC dog moms who got tired of the apartment bath-time chaos. So, we dreamt up Now You're Clean: a happy, easy, and spotless place for dogs to get their sparkle back, and for owners to (actually) enjoy the process. It's more than a wash; it's peace of mind, one clean pup at a time.