Brand Tone

inspirational, adventurous, and community-focused

Brand Values

• •Adventure
• •Perseverance
• •Community
• •Inspiration
• •Quality

Best Practices

• •Lead with "Why," Not "What": Start with the inspirational or emotional reason behind the product, not its features. Focus on the experience it enables.
• •Use Inclusive, Community-Oriented Language: Employ terms like "we," "us," "the tribe," and "community" to foster a sense of belonging. Actively solicit and feature user stories.
• •Ask Open-Ended, Engaging Questions: Encourage interaction by posing questions in social media captions that prompt followers to share their own experiences, dreams, and plans.
• •Maintain a Positive and Motivational Voice: Ensure all copy, even for promotions, is uplifting and aligns with the core value of perseverance. Frame discounts or sales as opportunities to "gear up for your next adventure."
• •Let Visuals and Copy Work Together: The copy should complement the powerful, adventurous imagery. Use concise, impactful text that enhances the emotion of the photo or video, rather than just describing it.

Social Perception

Currently, Now Way's social perception appears to be limited to the community it has cultivated on its social media platforms. The followers and engaged users seem to positively resonate with the brand's aspirational content. They are perceived not just as a clothing retailer, but as a source of inspiration for a certain lifestyle. The lack of broader, third-party reviews means there is little data on how the brand is perceived by the general public or by customers post-purchase. The perception is that of a niche, aspirational lifestyle brand rather than a mainstream apparel company.

Copy Examples

• •The best paths are the ones you carve yourself. It’s not about the destination, but the story you write with every step. Where is your journey taking you this week? #NowWayLifestyle #EmbraceTheJourney
• •Engineered for the Spontaneous. Your constant companion for every sunset, every beach fire, every unexpected adventure. This is your Life Style Signature. [Shop Now]
• •You are our inspiration. From desert landscapes to mountain peaks, the #NowWayTribe is exploring every corner of the world. Tag us in your adventures to be featured and join a community that chooses the path less traveled.
• •More than just a hoodie, it's a statement. Crafted for comfort on the chillest of mornings and resilience for the journey ahead. Wear it as a reminder: there's no wrong way to live your adventure.
• •Inside: Stories of Adventure + Our Newest Gear