Brand Tone

Joyful, Empowering, and Authentically Local with a friendly, down-to-earth, and relatable feel.

Brand Values

• •Positivity and Joy
• •Empowerment and Inclusivity
• •Community and Local Pride
• •Creativity and Craftsmanship
• •Sustainability and Ethical Production

Best Practices

• •Embrace the Vernacular: Continue using "Now Then" and other friendly, local colloquialisms where appropriate. It's the brand's most distinctive verbal asset and instantly builds a friendly rapport.
• •Lead with Positivity: Ensure all copy, from social media captions to product descriptions, starts from a place of optimism and joy. The brand name is a promise of sunshine.
• •Tell the Story Behind the Product: For empowerment or community-focused pieces, briefly share the inspiration. Whether it's a quote from a female author or a design celebrating a local landmark, this adds depth and reinforces the brand's values.
• •Highlight Ethical Choices: Always mention the use of recycled materials and eco-friendly practices. This is a key value for the target audience and a powerful differentiator from mass-market competitors.
• •Maintain a Consistent, Warm Voice in Community Management: When responding to comments and messages, maintain the same friendly, approachable, and helpful tone. Every interaction is an opportunity to reinforce the brand's personality.

Social Perception

Perceived very positively as a beloved local brand with a strong, ethical backbone. Customers view products as lovely, colourful, and high quality, seeing the brand as a go-to for thoughtful, unique gifts that carry a positive message. Its connection to local initiatives lends social credibility, positioning it as a meaningful cultural contributor in Sheffield.

Copy Examples

• •Now then, sunshine! ☀️ We've been working on something to make your walls a little brighter. Introducing our new collection of botanical prints, inspired by the wildflowers of the Peak District. Each one is designed to bring a bit of nature's joy indoors. As always, printed on 100% recycled card with a whole lotta love right here in Sheffield. Link in bio to shop the blooms! #NowThenSunshine #SheffieldMade #WallArt #Positivity
• •Life is tough, my darling, but so are you' card A little reminder for anyone who needs to hear it. Featuring bold, beautiful hand-lettering on a vibrant background, this card is like a hug in an envelope. Perfect for sending a dose of strength and sunshine. Blank inside for your own powerful words. (Printed with eco-friendly inks on 100% recycled card, because being kind to each other and the planet is what we're all about.)
• •Looking for a proper lovely gift, Sheffield? Now Then, Sunshine has you covered. From cards that'll make 'em chuckle to prints that celebrate the Steel City, everything we make is designed to spread a bit of happiness. Shop online and support a local, independent business. We'll even post it plastic-free. Cheers, duck!
• •'Now then!' - the best way to start any chat in Yorkshire. We put it on our products so you can send a friendly hello to anyone, anywhere. Spreading a bit of Yorkshire warmth one card at a time. 😊 #Yorkshire #JustACard #ShopLocal
• •A bit of sunshine for your inbox ☀️