Brand Tone

Heartfelt and Empathetic, Warm and Friendly, Sincere and Authentic, Trustworthy and Caring

Brand Values

• •Connection
• •Remembrance and Cherishing Memories
• •Personalization and Meaning
• •Quality and Craftsmanship
• •Empathy and Compassion
• •Family and Love
• •Customer Focus

Best Practices

• •Infuse copy with genuine emotion and empathy.
• •Consistently weave in the core brand promise of helping customers feel connected to the people and memories that matter most.
• •Address customers in a friendly, supportive, and understanding manner. Avoid overly commercial or transactional language.
• •Encourage customers to see their own stories in the products. Highlight how these items become part of life's narrative. When sharing testimonials, let the customer's authentic voice shine.
• •While maintaining an emotional tone, subtly remind customers of the quality and personal attention that goes into creating each item, reinforcing the value and longevity of the keepsakes. Mentioning it's 'made by us' enhances this.

Social Perception

Deeply Appreciated, Provider of Comfort and Joy, Reliable and High-Quality, More Than Just Products, Excellent Customer Service

Copy Examples

• •Facebook Ad for Wedding Season: From 'Yes' to 'I Do,' and every beautiful moment in between. Capture the love with a personalized photo keepsake from Now That's Personal! Gifts that tell your unique story. #WeddingKeepsakes #PersonalizedGifts #LoveStory
• •Instagram Caption for a Memorial Product: Keeping their memory alight. Our custom memorial photo pendants are crafted with the deepest care, offering a tangible way to hold your loved ones close to your heart, always. #MemorialJewelry #AlwaysInOurHearts #CherishedMemories #NowThatsPersonal
• •Website Banner for New Baby Gifts: Tiny hands, tiny feet, and a love that's already immeasurable. Welcome the little one with a personalized sonogram keepsake they'll treasure for a lifetime. The most precious moments, beautifully preserved.
• •Email Subject Line for Anniversary Promotion: Make This Anniversary Unforgettable, Beautifully Personal.
• •Pinterest Pin Description for a Photo Keychain: Carry your favorite faces and moments wherever you go. Our custom photo keychains are a daily reminder of the love that surrounds you. Thoughtful, personal, and made with care by us. #PhotoKeychain #PersonalizedGiftIdeas #EverydayJoy