Brand Tone

Approachable and Friendly, Delicate and Elegant, Value-Oriented, Craft-Oriented/Handmade Appeal

Brand Values

• •Quality at an Affordable Price
• •Customer Happiness
• •Unique and Elegant Design
• •Accessibility (for crafters)

Best Practices

• •Maintain Approachability: Always use a warm, inviting, and slightly informal tone in customer communications, product descriptions, and social media. Use "you" and "we" to foster a connection. Reflect the "new Mom and her friend" origin where appropriate to maintain relatability.
• •Emphasize "Elegant" and "Unique": Consistently use descriptive words that evoke the delicate, vintage, and minimalist aesthetic seen in current products (e.g., "charming," "graceful," "artisanal touch," "timeless"). This reinforces the visual identity through text.
• •Highlight Value Transparently: Continue to communicate the balance of quality and affordability. Instead of just saying "cheap," use phrases like "accessible elegance," "great value for beautiful crafts," or "quality finds without the high price tag."
• •Inspire Creativity and Personal Use: For craft supplies, focus on the potential and the joy of creating. For finished products, emphasize how they enhance personal style or make thoughtful gifts. Use evocative language that helps the customer imagine using or gifting the product.
• •Be Consistent Across Platforms: Whether it's the website, an Etsy listing, an Amazon product page, or future social media posts, ensure the core brand voice (friendly, value-driven, focused on elegant/unique crafts) remains the same. This builds recognition and trust. The language seen on product descriptions like "cute and elegant" should echo in ad copy and social interactions.

Social Perception

As a Supplier (Amazon/Etsy): Generally positive, appreciating product quantity, sparkle, and value. Etsy shop is a "Top shop for gifts" with 5-star reviews. For Finished Products (Website): Harder to gauge due to limited reviews. Aligns with popular trends. Emerging Brand: Perceived as a small, relatable business, still in a growth phase.

Copy Examples

• •Add a touch of timeless elegance. Our Vintage Floral Hair Stick, crafted from [Material, e.g., sandalwood and jade], turns everyday hair into a delicate statement. Perfect for a whisper of charm. Shop now for unique, handcrafted beauty.
• •Simple beauty, lasting impression. Discover our Minimalist Jade Earrings – a subtle touch of nature's grace for your daily style. Handpicked for quality, designed for elegance. Find your perfect pair at Nownowcrafts.com.
• •Unleash your sparkle! Nownowcrafts brings you [Number] dazzling rhinestones in [Number] versatile sizes. Perfect for [Examples: nail art, costume design, or personalizing accessories]. High quality, amazing value. Get creative today!
• •Your next masterpiece starts here. Our Beginner-Friendly Floral Embroidery Kit has everything you need – pre-printed fabric, quality ribbons, and easy instructions. Relax, create, and adorn your space with handmade beauty. Stitch your story with Nownowcrafts.
• •From delicate hairpins to sparkling craft supplies, Nownowcrafts is your home for affordable elegance and creative inspiration. Founded by friends, crafted for you. Discover unique finds and make your everyday beautiful. ✨ Shop nownowcrafts.com – quality you'll love, prices you'll adore.