Brand Tone

Professional and Expert, Solution-Oriented and Problem-Solving, Reliable and Trustworthy, Accessible and User-Focused, Value-Driven and Cost-Conscious

Brand Values

• •Efficiency and Cost Savings
• •Innovation and Technology
• •Reliability and Accuracy
• •Sustainability and Conservation
• •Customer Empowerment and Control
• •Simplicity and Practicality

Best Practices

• •Lead with Solutions and Benefits: Always frame copy around how NOWI Sensors solves a specific problem (e.g., high water bills, undetected leaks, property damage) and the direct benefits the customer will receive (e.g., cost savings, peace of mind, asset protection).
• •Maintain a Confident, Authoritative Voice: Use clear, concise, and professional language. Convey expertise and the reliability of the technology without being overly technical or alienating.
• •Quantify Value Whenever Possible: Incorporate data, potential savings, or efficiency gains (e.g., "reduce water waste by X%," "prevent thousands in potential damage," "ROI in under X months") to make benefits tangible.
• •Emphasize Ease and Accessibility: Consistently reinforce how simple the systems are to install and use (e.g., "no plumbing needed," "set up in minutes," "intuitive dashboard") to lower perceived barriers to adoption.
• •Reinforce Trust and Reliability: Use words that build confidence, such as "proven," "reliable," "accurate," "real-time," and support these claims with testimonials, case studies, and specific features like high-resolution data.

Social Perception

Positive among Clients, Specialized Expert, Practical and Beneficial, Emerging Industry Player

Copy Examples

• •Headline: Take Command of Your Water: Smart Monitoring, Real Savings. Body: Unseen leaks can lead to massive waste and expense. NOWI Sensors provides cutting-edge, high-resolution water monitoring and instant alerts, empowering you to protect your property, conserve water, and significantly reduce operational costs. Easy installation, immediate impact.
• •Headline: Stop Leaks Before They Start. Maximize Your NOI with NOWI. Body: Don’t let water damage erode your profits. NOWI’s reliable sensors offer 24/7 vigilance, pinpointing issues with minute-by-minute data so you can act fast. Our systems are a fraction of the cost of traditional methods and require no complex plumbing.
• •Headline: The Future of Water Management is Here. Efficient, Affordable, Essential. Body: NOWI Sensors delivers the precise data you need to manage water usage effectively across all your properties. Prevent expensive repairs, champion sustainability, and enhance your bottom line with our easy-to-deploy solutions. No WiFi often needed.
• •Headline: Your First Line of Defense Against Water Waste and Damage. Body: With NOWI Sensors, gain unparalleled insight into your building’s water consumption. Our real-time notifications and robust data analytics help you detect leaks instantly, from a dripping faucet to a major pipe issue, saving water and protecting your assets.
• •Headline: Smart Water. Smart Savings. Smart Property Management. Body: Elevate your property management with NOWI’s intelligent water leak detection. Our solutions are designed for seamless integration and immediate value, helping you conserve resources, avoid costly surprises, and ensure tenant satisfaction.