Brand Tone

Informative & Trustworthy, Motivational & Goal-Oriented, Approachable & Engaging, Health-Conscious & Caring, Playful & Humorous

Brand Values

• •Quality
• •Health & Wellness
• •Efficacy & Results
• •Transparency & Trust
• •Customer-Centricity

Best Practices

• •Balance Information with Personality: Inject the brand's personality through motivational phrases.
• •Use different approaches: TikTok and Instagram can lean more into the playful and visual, using memes and short, punchy text. Website product pages and emails can be more detailed and informative, while still retaining approachability.
• •Consistent Use of Key Taglines & Hashtags: Regularly incorporate brand-specific taglines (like "Supere-se, um scoop de cada vez!")
• •Use relevant hashtags (e.g., #NowheySuplementos, #FogoNoBacon, #BatizadoNowhey)
• •Encourage user-generated content by incentivizing sharing of user experiences with discount codes

Social Perception

Positive Customer Feedback, Engaged Community, Reliable & Trustworthy, Innovative/Unique, Good Value/Quality Ratio

Copy Examples

• •Supere-se, um scoop de cada vez!
• •Get baptized by gains!
• •#NowheySuplementos #FatBurner #FitnessGoals
• •#Nowhey #SupplementsthatWork #GymTok
• •#Nowhey #SweetDreams #NaturalSleep