Brand Tone

Mindful & Supportive, Empathetic & Caring, Innovative & Scientific, Aspirational & Elegant, Calm & Reassuring

Brand Values

• •Presence & Mindfulness
• •Well-being & Balance
• •Self-Awareness & Empowerment
• •Data Privacy & Ownership
• •Sustainability & Conscious Design
• •Innovation & Science
• •Authenticity & Style

Best Practices

• •Focus on "Feeling" not just "Doing": Emphasize the emotional and mental benefits (calm, presence, balance, empowerment) rather than just listing features. Use evocative language that connects with the user's desire for well-being.
• •Maintain a Gentle & Supportive Voice: Avoid overly technical jargon or alarmist language. Frame insights and guidance as supportive suggestions rather than strict directives. Use words like "gently," "invites," "guides," "supports."
• •Highlight the "Why" Behind Screenless: Consistently reinforce the benefit of the screenless design – reduced distraction, increased presence, and a more mindful interaction with technology.
• •Emphasize Personalization and Ownership: Speak to the individual's unique journey and data. Reiterate the brand's commitment to data privacy and user control.
• •Integrate Aesthetics with Purpose: When describing the product, always link its beauty and customizable design back to the core values of mindful living and personal expression, ensuring style serves substance.

Social Perception

Appreciated for its unique, screenless design and aesthetic appeal, often described as a stylish piece of jewelry. Valued for its focus on stress management and mindfulness, offering an alternative to notification-heavy smartwatches. Seen as innovative in its approach to health tracking

Copy Examples

• •Headline: Find Your Calm. Not Just the Time. Body: In a world that never stops, NOWATCH helps you pause. Understand your stress, improve your sleep, and connect with the present moment. Our screenless design and gentle biocues guide you to inner balance, beautifully. Live more, distract less.
• •Headline: Your Body Is Speaking. Are You Listening? Body: NOWATCH translates your body’s subtle signals into clear insights. Monitor your stress, energy, and sleep patterns without the noise of notifications. It’s not just a wearable; it’s your personal guide to a more aware and resilient you.
• •Headline: Elegance Meets Awareness. Body: Crafted with sustainable materials and customizable gemstones, NOWATCH is more than a health tracker—it's an expression of your mindful lifestyle. Discover the beauty of being present and empowered, one breath at a time.
• •Headline: Master Your Stress, Unlock Your Potential. Body: Go beyond steps and calories. NOWATCH offers a deeper understanding of your stress responses, helping you build resilience and improve your overall well-being. Feel better, live better, with insights that matter. No scores, no pressure, just support.
• •Headline: The Future of Well-being is Screenless. Body: Escape the constant digital demands. NOWATCH offers a serene path to health, using cutting-edge sensor technology to help you understand your body and mind. Your data is yours, your well-being is the focus. Embrace the now.