Brand Tone

Friendly & Welcoming, Nostalgic & Story-Driven, Enthusiastic & Passionate, Community-Oriented, Helpful & Informative

Brand Values

• •Preservation & Appreciation of History
• •Uniqueness & Discovery
• •Customer Connection & Service
• •Community Engagement
• •Affordability & Value
• •Creativity & Inspiration

Best Practices

• •Embrace "Hometown Charm": Consistently use warm, inviting, and familiar language. Refer to customers as neighbors or friends.
• •Tell the Story: For unique items, briefly hint at their history or potential for creating new memories. Use evocative words that spark curiosity and nostalgia.
• •Highlight Discovery: Use phrases like "uncover," "discover," "treasure hunt," "new arrivals" to emphasize the excitement of finding unique items.
• •Be Genuinely Enthusiastic: Let passion for the products shine through. Use positive adjectives and exclamation points where appropriate, mirroring the Facebook page's style.
• •Maintain a Helpful and Approachable Voice: Offer tips (like the blog posts), invite questions, and ensure all communications (online and in-store) are friendly and eager to assist.

Social Perception

Customers perceive "Now and Then of Rockmart, Inc." as a charming and well-organized antique mall with a diverse and ever-changing selection of unique items, from vintage pieces to modern home decor. It is seen as a place for discovery, where one can find "treasures" at reasonable prices. The staff is consistently described as friendly, sweet, and helpful, contributing to a positive shopping experience. The store evokes nostalgia and positive memories for shoppers. It's considered a go-to spot for seasonal decor, particularly items like ceramic Christmas trees. The business appears to be a valued part of the local Rockmart community.

Copy Examples

• •Step back in time and find your next treasure at Now and Then of Rockmart! Our hometown antique mall is brimming with unique vintage pieces, charming collectibles, and modern farmhouse finds. Come explore – you never know what story you'll uncover!
• •Remember those ceramic Christmas trees Grandma used to have? We've got them, and so much more! Now and Then of Rockmart is your destination for nostalgic decor and unique gifts that bring back the sweetest memories. Visit us and find a piece of the past to brighten your present!
• •Hunting for that perfect, one-of-a-kind piece to make your home truly yours? Discover a curated collection of antiques, repurposed gems, and lovely home decor at Now and Then. Our friendly team can't wait to help you find something special!
• •From timeless antiques to the latest in farmhouse charm, Now and Then of Rockmart offers an ever-changing selection of unique finds across two floors! Join our community of treasure seekers today. What will *you* discover?
• •More than just a shop, Now and Then is a Rockmart tradition! Owned by a passionate local (our very own Tina Lanier, also a craft instructor at the RCAC!), we’re dedicated to bringing you affordable antiques and gifts with a smile. Come say hello!