Brand Tone

Enthusiastic and Helpful

Brand Values

• •Innovation
• •Simplicity
• •Customer-Centricity

Best Practices

• •Lead with the Benefit: Always start with what the product does for the customer. Instead of saying "Durable aluminum alloy," say "Built to last through all your daily adventures."
• •Use Enthusiastic and Positive Language: Incorporate words like "genius," "effortless," "smart," and "discover" to maintain an energetic and exciting tone.
• •Keep it Simple and Scannable: Use short sentences, bullet points, and clear headings. The copy should be easy to digest, especially on mobile devices.
• •Ask Engaging Questions: Involve the audience by asking questions in social media captions and emails, such as "What chore would you love to simplify?" to encourage interaction.
• •Maintain a Consistent Voice Across All Platforms: Whether writing a Facebook post, a product description, or an email, the helpful and enthusiastic tone should be instantly recognizable as Novus Market. Create a simple brand voice guide to ensure all team members are aligned.

Social Perception

A Source for Novelty Gadgets

Copy Examples

• •Tired of cluttered countertops? ✨ Meet the 3-in-1 kitchen organizer that does it all! Chop, rinse, and store with one clever gadget. Swipe up to simplify your kitchen game!
• •Your Home, But Smarter. 🧠 Shop our new collection of genius gadgets.
• •The last charging cable you'll ever need. Featuring a magnetic, tangle-free design and universal tips, it’s built for ultimate convenience. Power up your life, effortlessly.
• •We love seeing our products in action! 🤩 Thanks to @HappyHomebody for sharing how our self-watering planter is keeping her green friends thriving. #NovusInTheWild
• •Discover Clever Solutions for Modern Living. Free Shipping On All Orders Over $50.