Brand Tone

clinical, sophisticated, and authoritative. Scientific, direct, confident, serious, and educational.

Brand Values

• •Scientific Innovation
• •Efficacy and Results
• •Quality and Luxury
• •Transparency
• •Regenerative Power

Best Practices

• •Lead with Science, Support with Results: Always anchor claims in the scientific foundation of NovoSerum™ and clinical evidence. Use customer testimonials and specific data points (e.g., "reduces and helps to prevent the appearance of fine lines, wrinkles, and hyperpigmentation") to make the benefits tangible.
• •Maintain a Sophisticated and Authoritative Voice: Use precise, clinical language. Avoid slang, overly casual phrasing, or excessive use of emojis in social media captions. The tone should reflect the premium, scientific nature of the products.
• •Emphasize "Regeneration" over "Anti-Aging": While the goal is to combat aging, the term "regeneration" is more aligned with the brand's unique mechanism of action. It sounds more advanced and speaks to the core value of working with the body's own processes.
• •Be Direct and Confident: Make bold, declarative statements backed by proof. Phrases like "Clinically proven," "Patented technology," and "Visible results" should be used consistently to build and maintain authority.
• •Educate, Don't Just Sell: Use copywriting to explain *how* the products work. Detail the function of key ingredients and the NovoSerum™ technology. This empowers the consumer, builds trust, and justifies the premium price point. Focus on benefits derived from the ingredients, such as Squalane's ability to improve hydration and texture.

Social Perception

Novo Vie is perceived as a high-end, scientifically advanced skincare brand for consumers serious about anti-aging. Customers who have left reviews appear to be highly satisfied with the product's performance, often expressing that the high cost is justified by the results. The use of human umbilical cord serum is a key differentiator that generates curiosity and positions the brand at the forefront of cosmetic science. However, the clinical nature and high price point may also make the brand feel inaccessible to a broader audience. The brand's presence on social media reinforces its authority but does little to foster a warm, community-focused image.

Copy Examples

• •The End of Wrinkles as You Know Them. Our patented NovoSerum™ technology doesn't just mask the signs of aging. It signals your skin to regenerate from within. Backed by a clinical study at the Northwestern School of Medicine, our Face Serum is proven to increase collagen and matrix production, visibly reducing fine lines and restoring youthful firmness. This is not just skincare. This is the future of skin regeneration.
• •Backed by Science. Proven by You. "The deep wrinkles below my lips have filled in. Amazing results." - Tony M. Our customers experience transformational results because our formula is built on revolutionary science. NovoSerum™ uses the regenerative power of growth factors to restore your skin's natural beauty. See your own results in 30 days.
• •Luxury is a Cream That Actually Works. Forget empty promises. Our Moisturizing Renewal Cream delivers deep hydration and supports the production of collagen for smoother, plumper skin. Formulated with scientifically proven ingredients, it’s a luxurious experience with visible, lasting benefits. Invest in results.
• •A Formula So Advanced, It's Patented. What makes Novo Vie different? We are the only company with a U.S. patent to use the remarkable properties of cell-free growth factors from umbilical cord serum in a topical skincare product. This is exclusive, powerful, and clinically proven to rejuvenate your skin's appearance.
• •Turn Back Time on a Cellular Level. Aging is a biological process. Your anti-aging solution should be too. Novo Vie's Under Eye Serum targets puffiness and dark circles with a concentrated dose of NovoSerum™, triggering the production of new tissue to restore firmness and a youthful glow. It's time to let science, not time, define your skin.