Brand Tone

Professional and Informative

Brand Values

• •Health and Wellness
• •Quality and Efficacy
• •Clarity and Transparency
• •Accessibility

Best Practices

• •Prioritize Clarity Over Hype: Always explain what the product does and how it does it, using clear and simple terms. Avoid exaggerated claims like "miracle cure" or "instant results." The tone should be that of an expert advisor, not a high-pressure salesperson.
• •Maintain a Scientific and Evidential Foundation: When discussing benefits, reference key ingredients. For example, instead of saying "Boosts your energy," say "Formulated with B-Vitamins, which contribute to a normal energy-yielding metabolism." This builds credibility and trust.
• •Speak to the Informed Consumer: Assume your audience is intelligent and looking for quality. Address them respectfully. Use proper terminology for health and fitness, but provide explanations where necessary to remain accessible.
• •Ensure Visual and Textual Consistency: All written content should match the clean, professional aesthetic of the product photography and website design. Use a consistent font, color palette, and logo placement in all communications to build brand recognition.
• •Develop a Content Calendar with Educational Themes: Plan content around specific health topics (e.g., "Immunity Month," "Focus on Recovery"). This allows for the creation of a series of related posts, emails, and articles that reinforce the brand's expertise and values over time, moving beyond simple product promotions.

Social Perception

Due to its recent entry into the market, Novo Suplemento has a very low public profile. The perception is currently neutral and undefined. There is not enough data from customer reviews, forum discussions, or social media interaction to gauge a positive or negative public consensus. The brand is perceived as a retailer and, to a lesser extent, a product manufacturer. The primary interaction point is transactional (the purchase) rather than relational (community engagement). One product page shows a single 5-star review mentioning fast and efficient delivery, which is a positive but very limited data point.

Copy Examples

• •Your liver works hard. Support its natural function with our Hepático formula. Featuring a potent blend of Milk Thistle and Artichoke, it is designed to aid in detoxification and protect liver cells from oxidative stress. A clinical approach to daily wellness. Learn more about the science on our website. #NovoSuplemento #LiverHealth #Detox #Wellness
• •Navigating the world of supplements can be complex. Our latest blog post breaks down the 7 common mistakes people make when choosing their health products. Make informed decisions for your body. Read the full article here: [Link] #InformedHealth #SupplementGuide #NutritionScience #NovoSuplemento
• •Performance, Powered by Science. Shop our curated collection of sports nutrition supplements. Third-party tested and selected for efficacy. Free shipping on orders over €30. #SportsNutrition #Performance #Supplements
• •Dear [Customer Name], As part of an active lifestyle, protecting your joints is paramount. For a limited time, receive 15% off our complete range of joint health supplements. Formulated with Glucosamine, Chondroitin, and MSM to support cartilage health and mobility. Invest in your longevity. Use code: MOVE15 at checkout.
• •Why 'Novo'? Because we believe in a new approach. One that combines the best of nature with rigorous science to create supplements you can trust. From sourcing pure ingredients to transparent labeling, our mission is to provide effective, no-nonsense products for your health journey. #BrandStory #ScienceAndNature #Trust #NovoSuplemento