Tono de Marca

Aspirational, innovative, and encouraging. Confident and forward-looking, balancing a professional feel with a friendly and accessible approach, empowering users without technical jargon.

Valores de Marca

• •Sustainability
• •Productivity & Efficiency
• •Innovation
• •Simplicity

Mejores Prácticas

• •Lead with the 'Why': Always start by highlighting the benefit to the user (e.g., "achieve more," "reduce waste") before diving into the features (the 'how'). This makes the brand more relatable and value-driven.
• •Maintain an Empowering Vocabulary: Consistently use active, positive, and forward-looking words such as "unlock," "transform," "create," "innovate," and "simplify" to reinforce the aspirational tone.
• •Adapt the Message, Not the Tone: While the specific message should be tailored to each platform (e.g., professional on LinkedIn, visual on Instagram), the core tone of being innovative and encouraging must remain consistent.
• •Balance Technology with Simplicity: When discussing features like AI or cloud syncing, frame them in terms of ease and convenience. Avoid overly technical language that could alienate less tech-savvy users. For example, instead of "utilizes OCR technology," say "instantly transforms your handwriting into searchable text."
• •Incorporate Sustainability Naturally: Weave the message of environmental responsibility into the narrative of productivity and innovation. Position it not just as a feature, but as a core part of the "smarter" choice the user is making.

Percepción Social

Still developing as a new entrant. Perceived as practical innovation for specific user groups (students, engineers, designers, avid note-takers). Potential customers seek smooth writing, reliable app sync, and durability. Success depends on meeting these expectations and differentiation. Sleek design and sustainability are strong starting points for positive perception.

Ejemplos de Copy

• •The Last Notebook You'll Ever Need. Write, Scan, Erase, Repeat.
• •Your best ideas shouldn't be trapped on paper. With Novora, every stroke of genius is instantly saved to the cloud. Ready to upgrade your workflow? #SmartNotebook #Productivity #GoDigital
• •Tired of paper clutter? Join the sustainable productivity movement. The Novora smart notebook offers a classic writing feel with endless digital possibilities. Shop now and get 15% off your first order!
• •In today's hybrid work environment, bridging the physical and digital divide is key to efficiency. Novora empowers teams to share handwritten notes and diagrams seamlessly, fostering collaboration whether you're in the boardroom or at home. #FutureOfWork #TeamCollaboration #Innovation
• •Novora Smart Notebook: Unboxing & 5-Minute Setup Guide