Brand Tone

Informative, Trustworthy, Approachable, Confident, Modern & Clean

Brand Values

• •Quality & Efficacy
• •Transparency
• •Accessibility & Fairness
• •Naturalness & Purity
• •French Know-How & Local Production
• •Customer Well-being
• •Sustainability & Responsibility
• •Integrity & Authenticity

Best Practices

• •Prioritize Clarity and Education: Always explain the 'why' behind a product or ingredient. Use clear, accessible language, avoiding overly technical jargon unless explained. Focus on the benefits and how they contribute to overall well-being.
• •Emphasize Transparency and Quality: Regularly highlight key differentiators like French manufacturing, quality of ingredients (e.g., bioavailable forms, no unnecessary additives), and ethical sourcing where applicable.
• •Maintain a Supportive and Encouraging Voice: Frame messages positively, focusing on empowerment and proactive health choices. Offer solutions and support rather than just selling products.
• •Be Authentic and Relatable: Share the brand story, the founders' passion, and customer testimonials to build connection. Acknowledge that the journey to well-being is personal.
• •Ensure Visual and Textual Cohesion: Use a clean, modern aesthetic in visuals that complements the informative and trustworthy tone of the copy. Ensure consistency across all platforms, from the website to social media posts and advertisements.

Social Perception

Highly Positive, Effective Products, Trustworthy Brand, Good Customer Service, Value for Money, Reliable Delivery

Copy Examples

• •Feeling tired and stressed? Our highly bioavailable Magnesium Bisglycinate is made in France to help your body perform at its best, naturally. Discover the difference quality ingredients make. #NovomaWellbeing #FrenchQuality #NaturalEnergy
• •Your health journey deserves honesty. At Novoma, we're committed to 100% transparency – from our carefully selected ingredients to our French manufacturing. Know exactly what you're putting into your body. Learn more about our commitments on our website. #NovomaTransparency #KnowYourSupplements #MadeInFrance
• •Support your natural defenses all year round. Our expertly formulated immunity boosters are packed with pure, effective ingredients to help you stay strong and vibrant. Because your well-being is our priority. #BoostYourImmunity #NovomaHealth #StayWell
• •Did you know true radiance starts from within? Our Marine Collagen, rich in essential amino acids and sustainably sourced, nourishes your skin at a cellular level. Unlock your natural glow with Novoma. #SkincareFromWithin #NovomaBeauty #HealthyHabits
• •You asked, we listened! Introducing our new [Product Name], crafted with the same Novoma dedication to quality, purity, and French expertise. Tell us what health goal you're working on in the comments below! #NewCollection #NovomaInnovation #WellnessJourney