Tono de Marca

Passionate, Rebellious, and Community-Centric, reflecting the high energy and defiant spirit of the Hardstyle and Hardcore subcultures, while fostering an insider feel.

Valores de Marca

• •Authenticity
• •Community Building
• •Heritage & Respect
• •Identity Expression

Mejores Prácticas

• •Use the Subculture's Lexicon: Incorporate genre-specific terms naturally (e.g., 'hakken,' 'kickdrum,' 'RAW,' 'Uptempo,' 'gabber,' 'core'). This builds immediate credibility and shows you are part of the community, not just selling to it.
• •Focus on 'We,' Not 'You': Write as if you are part of the movement. Use inclusive, collective language like 'We are,' 'Our scene,' and 'Join us.' This reinforces the brand’s value of community and shared identity.
• •Channel the Energy: Keep the language energetic and impactful. Use strong verbs, shorter sentences, and declarations. The tone should match the relentless energy of a Hardstyle or Hardcore track.
• •Sell Identity, Not Products: Frame every item as a piece of identity. It’s not a 'flag'; it’s a way to 'represent your crew.' It's not a 't-shirt'; it’s a 'statement.' Connect the merchandise to the feeling of belonging and the passion for the music.
• •Balance Heritage with Modernity: While celebrating the 'old-school' roots is a core strength, also embrace new artists and trends within the scene. This shows the brand is both preserving history and actively participating in the genre's future, preventing it from becoming purely a nostalgia act.

Percepción Social

Within its niche, NovitHard Store is perceived as an authentic, essential supplier and community hub by fans, for fans, gaining high trust and authority. Outside this specific community, its visibility and perception are minimal.

Ejemplos de Copy

• •FORGED IN BASS. BUILT FOR THE CORE. This isn't just a hoodie. It's your second skin for every rave, every kickdrum, and every memory made on the dance floor. The new NovitHard ‘Uprising’ Hoodie has landed. Limited run. Wear it loud. #NovitHard #HardcoreWillNeverDie #Hardstyle #Gabber #Uptempo
• •YOUR FESTIVAL UNIFORM IS WAITING. Don’t just go to the party. Become part of it. From classic bomber jackets to the latest artist tees, we’ve got the official gear that represents your passion. Gear up for the season and show them what the Italian scene is made of. Shop The Collection
• •WE ARE THE HARD DANCE NATION. Official Merch for the Relentless.
• •The Sound. The Style. The Savings. Inside Now. We know this music is your life. That's why we're giving you a chance to wear your pride for less. For 48 hours, get 15% off all T-Shirts. This is for the dedicated.
• •T-Shirt Rotterdam Terror Corps ‘SHATTERED GLASS’. A tribute to the legends who started it all. This isn't just a shirt; it's a piece of Hardcore history. The iconic Rotterdam Terror Corps logo represents a legacy of raw, uncompromising sound. Made for the pit, respected by the core.