Brand Tone

Approachable and Passionate, Solution-Oriented and Helpful, Practical and Honest, Design-Conscious and Modern

Brand Values

• •Effectiveness & Quality
• •Aesthetics & Design Integration
• •Sustainability & Craftsmanship
• •Customer Satisfaction & Service
• •Accessibility & Affordability

Best Practices

• •Lead with Solutions and Benefits: Focus on how Novisono improves the customer's environment (better sound, enhanced aesthetics, increased focus) rather than just listing product features.
• •Maintain an Approachable, Passionate Voice: Use clear, warm, and enthusiastic language. Incorporate the founder's passion and the "aha!" moment that led to the brand's creation when appropriate.
• •Highlight Craftsmanship and Sustainability: Weave in the "handmade," "Dutch quality," and "sustainable materials" aspects to reinforce brand values and differentiate from mass-produced alternatives.
• •Be Visually Descriptive: Since aesthetics are key, use language that helps customers imagine the panels in their space and how they will enhance the look and feel.
• •Encourage Interaction and Offer Help: Maintain an open and helpful stance by inviting questions and offering advice, reinforcing the customer service value.

Social Perception

Positive for Aesthetics and General Acoustics, Good Value, Helpful Service, Niche Problem Solver, Emerging & Appreciated

Copy Examples

• •Headline: Hear the Difference. See the Style. Novisono Acoustic Panels. Body: Tired of echo and distracting noise? Our handcrafted acoustic panels don't just absorb sound, they elevate your space. Discover beautiful, sustainable solutions made for your home.
• •Headline: Your Walls, Perfected. Sound and Style by Novisono. Body: Don't choose between great acoustics and a stunning interior. Novisono offers custom acoustic art and panels that blend seamlessly into your décor while creating the perfect sound environment.
• •Headline: From Our Workshop to Your Living Room: The Art of Quiet. Body: Experience the clarity. Novisono panels, handmade in the Netherlands from sustainable materials, are designed to bring peace and acoustic precision to your favorite spaces.
• •Headline: Sound Advice, Beautiful Results. That's Novisono. Body: Not sure where to start with your room's acoustics? We're here to help! Explore our range or contact Geert for personalized advice on transforming your sound experience.
• •Headline: More Than Just Panels. It's an Atmosphere. Body: Create a haven of clear sound and sophisticated design. Novisono acoustic solutions help you focus, relax, and truly enjoy your home, beautifully.