Brand Tone

Aspirational, elegant, simple, minimalist, caring, and customer-focused, emphasizing timeless elegance and clear class.

Brand Values

• •Quality
• •Timeless Style
• •Comfort & Functionality
• •Transparency (intended)

Best Practices

• •Build Trust Through Transparency: Immediately address the "Made in Asia" fact on the main pages, not just in the FAQ. Detail the partnership standards and showcase the factories or artisans if possible to counter the fraudulent perception.
• •Establish a Genuine Social Media Presence: Create and actively manage the Instagram and TikTok accounts mentioned on the website. Share behind-the-scenes content, user-generated photos (of real customers), and engage with the community to build credibility.
• •Encourage and Showcase Authentic Reviews: Implement a trusted third-party review system (like Trustpilot) and actively encourage real customers to leave feedback. Positive, verifiable reviews are the only way to counteract the current scam accusations.
• •Ensure Consistency in Messaging: The copy should always be sophisticated, clean, and focused on the core values of timelessness, quality, and simplicity. Avoid high-pressure sales tactics or language that feels deceptive (e.g., "artificially low prices").
• •Align Branding with Reality: The heavy "Berlin" branding is misleading if the primary operations and manufacturing are elsewhere. The brand story needs to be clarified to be authentic—perhaps "Designed with a Berlin mindset, crafted globally."

Social Perception

Overwhelmingly negative, perceived as untrustworthy and fraudulent, deceptive due to stolen imagery and artificial pricing, with non-existent customer service and low popularity.

Copy Examples

• •The Art of Simplicity. Inspired by Berlin's clean aesthetic, our collections offer timeless style without the noise. Discover effortless pieces designed to last.
• •Dress for Your Day, Effortlessly. From a relaxed Sunday to a spontaneous lunch date, Novira moves with you. Comfort and style, perfectly balanced.
• •Beyond the Trend. We believe in quality you can feel and style that endures. Our curated apparel is made from fine fabrics, for a life well-lived.
• •The Berlin Standard of Style. No loud logos. Just premium materials and relaxed, elegant fits. Experience the quiet confidence of Novira.
• •Your Wardrobe, Simplified. Clothing you don't have to think about. It just works. Always. Shop the collection.