Brand Tone

Expert & Scientific, Transparent & Honest, Caring & Committed, Natural & Safe

Brand Values

• •Health First
• •Scientific Efficacy
• •Natural Purity & Safety
• •Transparency
• •Innovation
• •Holistic Approach
• •Ethical Production

Best Practices

• •Prioritize Education & Information: Always explain the "why" and "how" behind product benefits, referencing the scientific basis and natural ingredients. Avoid purely aspirational or vague claims; instead, provide factual, understandable information.
• •Emphasize "100% Natural Origin" and Safety: Consistently highlight the purity of ingredients and the safety of the products, especially their suitability for sensitive skin, pregnant, and breastfeeding women, as this is a core differentiator.
• •Maintain an Expert, Yet Accessible Voice: While an expert-driven brand, ensure the language is clear and understandable to the average consumer. Translate complex scientific concepts into tangible benefits. The founder's "uninhibited and sometimes counter-current vision" can be channeled into clear, direct communication.
• •Be Transparent and Honest in All Communications: From ingredient lists to product efficacy claims, maintain the "brutally honest" approach. If a product is for specific skin types, state it clearly (e.g., "not intended for oily skin type" for a particular mask).
• •Focus on Health as the Foundation of Beauty: Consistently message that Novexpert's primary goal is skin health, with aesthetic beauty being a natural consequence. This reinforces the brand's deeper commitment beyond surface-level appearance.

Social Perception

Trusted Expert, Effective for Specific Concerns, High Quality & Premium, Natural and Clean, Croatian Presence, Engaged Community (emerging)

Copy Examples

• •Headline: Science for Your Healthiest Skin. Purely. Proven. Body: "At Novexpert, we believe beautiful skin begins with true health. Our formulas, born from pioneering research and 100% natural origin ingredients, deliver clinically proven results. Experience the expert care your skin deserves. #NovexpertHealth #ScienceOfNature"
• •Headline: Transparency You Can Feel. Results You Can See. Body: "No secrets, just science. We meticulously select every 100% natural ingredient for its proven efficacy and safety, even during pregnancy. Discover our Hyaluronic Acid Booster Serum – radically effective, radically honest. #NovexpertTruth #PurelyPotent"
• •Headline: More Than Beauty. It's a Commitment to Your Skin. Body: "We're not just creating skincare; we're fostering skin health. Formulated by doctors, our 100% natural origin products are your daily assurance of purity and performance. Trust Novexpert for a radiant future. #CaringScience #NovexpertCommitment"
• •Headline: Unlock Radiance, Naturally. The Novexpert Vitamin C Revolution. Body: "Tired of dull skin? Our Vitamin C Booster, with a 25% stabilized complex, is expertly formulated to revitalize and protect. 100% natural origin, 100% effective. See the glow. #NaturalGlow #ExpertC"
• •Headline: Dermatologist-Backed. Mother-Approved. Body: "Gentle enough for the most sensitive skin, yet powerful enough to deliver visible anti-aging results. Novexpert: 100% natural origin formulas, safe for pregnancy, and always effective. Your journey to healthy skin starts here. #SafeScience #NovexpertCare"