Brand Tone

Personal and Approachable, Inspiring and Passionate, Contemporary and Stylish, Community-Oriented, Helpful and Informative, Occasionally Humorous/Relatable

Brand Values

• •Creativity and Design Excellence
• •Quality
• •Joy of Making
• •Authenticity
• •Inclusivity

Best Practices

• •Embrace Ane’s Voice: Continue to write from a personal perspective, sharing snippets of Ane's life, thoughts, and creative process. This authenticity is a key strength.
• •Focus on Inspiration and Joy: Consistently highlight the pleasure of knitting, the beauty of handmade items, and the satisfaction of the creative process. Use words that evoke warmth, comfort, and style.
• •Stay Visually Cohesive: Ensure that the visual style on social media and the website (clean, modern, often featuring Ane or well-styled flat lays/models) is complemented by equally clean, modern, and inviting copy.
• •Engage and Interact: Continue to foster a sense of community by asking questions, responding to comments, and featuring user-generated content (with permission). This reinforces the approachable and community-oriented values.
• •Be Clear and Helpful: While being inspirational, ensure that practical information (pattern details, yarn requirements, links) is always clear, concise, and easy to find, reflecting the brand's supportive nature.

Social Perception

Positive and Admired, Modern and Trendy, Designer-Led, Reliable Resource for Patterns, Community Focused

Copy Examples

• •Instagram Post (New Pattern Release): Introducing the [Pattern Name]! ✨ I poured so much love (and countless cups of coffee!) into designing this piece, imagining cozy moments and stylish adventures for whoever knits it. Can’t wait to see your versions! Find the pattern on novemberknits.com and let the making begin! #Novemberknits #NewPattern #KnitInspiration #ModernKnits #HandmadeWithLove
• •Facebook Ad (Promoting a Kit Collaboration): Dreaming of your next knitting project? We’ve teamed up with [Collaborator Name] to bring you the [Kit Name]! Everything you need to create this [Adjective, e.g., elegant, cozy] [Item Type, e.g., sweater, cardigan], featuring my signature Scandinavian style and their beautiful yarn. Perfect for gifting or treating yourself! Shop the kit: [Link] #KnitKit #NovemberknitsCollab #ContemporaryKnitting #DIYFashion #KnittersOfInstagram
• •TikTok Video Caption (Showcasing a Finished Item): Fit check! Obsessed with how the [Pattern Name] turned out. 🥰 The drape, the texture… it’s everything I hoped for. What are you knitting this week? Let me know in the comments! Pattern details at novemberknits.com. #KnitFashion #HandmadeWardrobe #Novemberknits #ScandinavianStyle #Knittersoftiktok #SlowFashion
• •Website "About Me" Snippet Update: From flute melodies to yarn textures, my journey into knitwear design with Novemberknits has been a dream woven into reality. I believe knitting is more than a craft; it’s a way to create warmth, beauty, and moments of joy. I hope my designs inspire your own creative spark. ✨ - Ane
• •Email Newsletter Subject Line: 🧶 Fresh from Novemberknits: Your Next Cozy Creation Awaits! (+ a little story from my studio)