Brand Tone

Minimalist, Premium, and Focused.

Brand Values

• •Excellence in Craft
• •Simplicity
• •Product Purity

Best Practices

• •Embrace 'Less is More': Keep all copy concise and direct. Avoid marketing fluff, exclamation points, or overly casual language. The confidence of the brand should come from its simplicity.
• •Use Sensory and Evocative Language: Focus on words that describe taste, aroma, and texture. Use terms like "rich," "aromatic," "bright," "smooth," and "full-bodied" to connect the customer to the sensory experience of the coffee.
• •Maintain a Premium Lexicon: Consistently use words like "premium," "specialty," "crafted," "artisanal," and "exclusive" to reinforce the high-quality positioning of the brand.
• •Keep the Focus on the Product: All marketing copy should lead back to the coffee itself. Whether writing an email or a product description, the central theme should always be the quality and unique characteristics of the beans.
• •Develop a Consistent Visual Identity: Ensure that all visuals (product photography, website design) match the copy's minimalist and premium tone. Clean, high-quality images with simple backgrounds will reinforce the brand's values.

Social Perception

Specialist roaster for discerning coffee drinkers, perceived as a purveyor of high-grade, artisanal coffee.

Copy Examples

• •Purely Coffee. Perfectly Roasted. Experience the depth of single-origin flavour.
• •Ethiopia Yirgacheffe. Tasting notes of bright citrus and delicate floral undertones. A clean, refined cup, roasted to highlight its vibrant character. For the discerning palate.
• •At November Coffee Co, we do one thing: we roast exceptional coffee. We believe the best coffee is an experience of pure flavour. No distractions, no compromise. Just the finest beans, freshly roasted for your cup.
• •Your Weekend Coffee, Elevated.
• •The Essence of Excellence. Rich aromas. Unforgettable flavour. This is coffee in its purest form. Discover our Harvest Roast.