Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Whimsical & Magical, Community-Oriented, Cozy & Inviting

Brand Values

• •Passion for Reading & Storytelling
• •Creating Immersive Experiences
• •Quality & Craftsmanship
• •Supporting Small Business
• •Customer Happiness
• •Authenticity

Best Practices

• •Embrace Storytelling: Weave narratives into your descriptions. Don't just list scent notes; describe the *feeling* or *scene* the candle evokes, connecting it back to literary themes or the joy of reading.
• •Use Enthusiastic & Evocative Language: Employ words that convey excitement, magic, and coziness (e.g., "enchanting," "transport," "magical," "cozy," "adventure," "discover"). Let your passion for books and candles shine through.
• •Maintain a Friendly & Personal Voice: Address your audience directly and warmly (e.g., "fellow book lover," "ready for your next adventure?"). Incorporate elements of the founder's story where appropriate to build connection.
• •Highlight Unique Selling Points: Consistently mention key features that resonate with your audience, like "hand-poured," "book-themed," "sparkly finish," "small business," and the aim to create an immersive experience.
• •Engage with Bookish Vernacular (Authentically): Use terms and references that the book-loving community understands and appreciates (e.g., "TBR pile," "book boyfriend," references to popular series or tropes if relevant to a product), but ensure it feels natural and not forced.

Social Perception

Positive, Unique & Appealing Products, High Quality, Great for Gifting, Engaged Community, Slightly Premium Pricing

Copy Examples

• •Instagram Post (New Release): "Unlock a new chapter of scent! ✨ Our latest [Book Series/Theme] inspired candle, '[Candle Name],' is here to transport you straight into the heart of the story. Imagine [Key Scent Note 1], [Key Scent Note 2], and a sprinkle of pure magic. Ready for your next olfactory adventure? Tap the link in bio to shop! #NovelWicks #BookishCandles #ScentedStories #NewRelease #[BookSeries] #[RelevantHashtag]"
• •Facebook Ad (General): "Love getting lost in a good book? 📖 Let Novel Wicks make your reading nook even cozier! Our hand-poured, book-themed candles (yes, they sparkle! 😉) bring your favorite stories to life, one enchanting scent at a time. Discover your next favorite aroma and support a small business with a big love for books! Shop now: [Link to Website] #BookLovers #NovelWicksCandles #CozyReads #HandmadeMagic"
• •TikTok Video Idea (Voiceover): (Visuals: close-ups of candles, glitter, someone happily unboxing) "POV: You just found the perfect way to make your reading sessions 100x more magical! ✨ Novel Wicks candles are literally bookish dreams come true. This is '[Candle Name],' inspired by [Book/Character], and it smells like [describe scent playfully]. Plus, that SPARKLE! 😍 obsessed! Use code [InfluencerCode/WELCOME10] for a treat! #NovelWicks #BookTok #CandleTok #BookishThings #FantasyReads"
• •Product Description Snippet (for a cozy-themed candle): "Curl up with your current read and let our 'Rainy Day Reads' candle set the perfect mood. With comforting notes of [Scent Note 1 e.g., 'warm vanilla'], a hint of [Scent Note 2 e.g., 'aged paper'], and a whisper of [Scent Note 3 e.g., 'gentle petrichor'], this hand-poured treasure is your ideal companion for literary escapes. It’s like a warm hug in a jar, complete with our signature enchanting sparkle!"
• •Email Newsletter Subject Line: "✨ Your Next Literary Adventure Awaits (Hint: It Smells Amazing!)" Email Body Snippet: "Hey [Customer Name], fellow book lover! Murphey here from Novel Wicks. I get so excited thinking about how a scent can take us back to our most beloved fictional worlds. That's why I poured all my passion into our latest collection, inspired by [New Collection Theme]. Imagine lighting '[New Candle Name]' as you dive into [Related Book/Genre]... pure bliss! Explore the magic: [Link]"