Brand Tone

friendly, passionate, and community-centric

Brand Values

• •Community
• •Passion
• •Female Entrepreneurship
• •Small Business Identity

Best Practices

• •Always Use a Personal and Welcoming Voice: Start emails and social media captions with friendly greetings. Use "we" and "I" (referring to the founder, Hannah) to maintain a human connection.
• •Center the "Why": Consistently weave the brand's origin story and passion for the hobbies into your messaging. Remind customers that they are part of a community built on shared interests.
• •Speak the Language of Your Audience: Use popular and relevant hashtags like #BookTok, #FantasyBooks, and #CrossStitchLove to connect with existing communities on social platforms. This shows the brand is an active participant, not just a seller.
• •Highlight Your Values in Your Copy: Regularly mention that the business is "woman-owned" and a "small business." This resonates with customers who prioritize supporting such enterprises.
• •Maintain a Consistent Visual and Textual Theme: Ensure the friendly, cozy, and passionate tone is reflected not just in words but also in the visuals used. Photos and videos should feel authentic, warm, and personal, reinforcing the brand's overall identity.

Social Perception

The public perception of Novels and Needles LLC is that of a niche, personable, and emerging small business. The brand is strongly tied to its founder, Hannah, making it feel authentic and trustworthy. Customers likely perceive their purchases as directly supporting an individual's dream. The focus on specific genres (romance and fantasy) and a classic hobby (cross-stitch) positions the brand as a specialized and curated destination for a dedicated audience. While the intended "community" is still a developing aspect, the foundational perception is that of a charming and heartfelt online shop.

Copy Examples

• •Instagram Post (New Product): Spells and stitches, that's what our weekend plans look like! ✨ We're so excited to welcome the 'Enchanted Realms' cross-stitch kit to the shop. It's perfect for a cozy afternoon with your favorite fantasy novel. Who else believes magic is found in the pages of a book and the threads of a needle? Tap to shop and start your next project! #novelsandneedles #crossstitch #fantasybooks #cozyhobbies #shoplocalohio
• •Email Newsletter Subject Line & Intro: Subject: A Treat for Your Bookshelf & Your Hoop! Hi everyone, Hannah here! This week felt like a dream, packing up so many of your orders and seeing our little community grow. It reminds me why I started Novels and Needles—to share the joy these hobbies bring. Whether you're escaping into a swoon-worthy romance or finding your zen with a new cross-stitch pattern, I'm so glad you're here with us.
• •Website "About Us" Excerpt: Novels and Needles was born from a simple idea: that stories and crafts are better when shared. I wanted to create more than just a store; I wanted to build a space for people who find joy in the same things I do—the epic love stories in romance novels, the magical worlds in fantasy, and the quiet satisfaction of a finished cross-stitch project. Thank you for being here and supporting this dream.
• •Promotional Ad Copy (Social Media): Your next great adventure is waiting. Whether it's between the pages of a book or at the tip of a needle, find your escape at Novels and Needles. We're a woman-owned shop for lovers of fantasy, romance, and all things crafty. Enjoy 10% off your first order and join our community! #womanownedbusiness #booktok #romancereads #crossstitchersofinstagram
• •Product Description (Romance Novel): Get ready to be swept off your feet! This isn't just a book; it's a weekend getaway, a heart-fluttering romance, and a story you won't be able to put down. Pairs perfectly with a comfy chair and a 'do not disturb' sign. At Novels and Needles, we only stock the books that we've personally read and adored, and this one is at the top of our list.