Brand Tone

Professional, passionate, and expert, with a playful and engaging side for social media platforms like TikTok.

Brand Values

• •Expertise and Professionalism
• •Passion for Animals
• •Quality and Comprehensive Care
• •Community and Connection

Best Practices

• •Lead with Passion: Every piece of copy should reflect the genuine love and passion for animals that the owners are known for. Use emotive and heartfelt language.
• •Showcase Expertise: Subtly weave in mentions of their experience, certifications, or successful training stories to reinforce their authority and professionalism.
• •Maintain a Unified Voice: While the tone can be adapted for different platforms (e.g., more playful on TikTok, more informative on the website), the core values of professionalism and passion should remain consistent.
• •Engage with the Community: Actively respond to comments and questions on social media in a friendly and helpful manner, further building the sense of community.
• •Focus on Pet Wellbeing: All content should ultimately circle back to the health, happiness, and wellbeing of pets, reinforcing this as their primary commitment.

Social Perception

Very positive. Customers consistently praise the owners' professionalism, competence, and incredible passion for animals. The store is appreciated for its wide selection of products and expert advice, substantiated by high ratings on Google My Business.

Copy Examples

• •Unlock your dog's full potential. With years of dedicated experience, our training programs build a lasting bond between you and your companion. Discover the difference passion and expertise can make. #DogTraining #ExpertCare #NovellisPetsHouse
• •New in the House! Spoil your furry friend with our latest collection of premium organic treats. Because they deserve nothing but the best. Swipe up to shop! #PetLove #NewProduct #HealthyPets
• •That Friday feeling! 🎉 Our pups are always ready for the weekend. What adventures do you have planned with your four-legged friend? #PuppyLove #DogsofTikTok #PetsOfInstagram
• •More than just a store, we are a family of passionate pet lovers dedicated to the wellbeing of your animal companions. With decades of combined experience in breeding, training, and veterinary care, we provide an unparalleled level of expertise to ensure your pets live long, happy, and healthy lives.
• •Your pet's paradise in Francavilla in Sinni! From premium food to expert advice and veterinary services, find everything you need for your beloved animal at Novelli's Pets House. Visit us today and experience the passion that drives us. #LocalPets #PetCare #Francavilla