Brand Tone

Welcoming & Inclusive, Passionate & Enthusiastic, Community-Focused & Friendly, Inspiring & Escapist, Supportive

Brand Values

• •Love of Reading & Romance
• •Community Building
• •Inclusivity and Acceptance
• •Championing Independent Voices
• •Joy, Escape & Inspiration
• •Authenticity & Quality

Best Practices

• •Live "Fictionally Inspired": Use evocative, romantic, and imaginative language in social media, product descriptions, and event promotions to make customers feel like they are stepping into a story.
• •Champion the Community: Consistently use inclusive and friendly language (e.g., "book besties," "our amazing community"). Actively engage with comments and messages, share user-generated content, and highlight community events to reinforce the sense of belonging.
• •Spotlight Indie Authors with Passion: When promoting indie authors, share genuine enthusiasm and specific reasons why the Novel Grounds team loves their work. This authentic advocacy strengthens the brand's supportive role in the indie romance world.
• •Maintain a Consistently Welcoming Voice: Ensure all copy, from the website to social media replies, is free of judgment and reflects an open invitation to all romance readers. Speak naturally and positively about diverse books and authors to solidify the "safe space" image.
• •Let Enthusiasm Shine: Allow the genuine love for romance and the Novel Grounds mission to be evident in every piece of content. Use vibrant, expressive language, and share excitement for new releases, events, and community milestones to maintain an engaging and passionate connection with the audience.

Social Perception

Beloved Local Destination, Specialized Haven for Romance Fans, Aesthetically Pleasing & Inviting Atmosphere, Passionate & Knowledgeable, Trusted & Supportive

Copy Examples

• •Headline: Your Next Book Boyfriend Is Waiting. Body: Step into Novel Grounds, where every shelf holds a new adventure and a chance to fall in love. As Coastal Virginia's Favorite Bookstore, we're dedicated to bringing you the best in indie romance. Find your happy place (and your next happily ever after) with us! #NovelGrounds #RomanceReads #IndieBookstoreLove #BeFictionallyInspired
• •Headline: More Than Books, It's a Community. Body: At Novel Grounds, we're building a family of romance lovers! Join us for author signings, cozy craft nights, and book clubs where you can share your passion. We believe in the magic of stories and the joy of finding them together. Welcome home, book bestie! #NovelGroundsFamily #BookCommunity #ChesapeakeVA #SupportIndieAuthors
• •Headline: Get Lost in a World Crafted by Indie Voices. Body: Discover the vibrant world of independent romance at Novel Grounds! 90% of our curated collection celebrates talented indie authors. We're passionate about bringing their unique stories to you. Dare to explore new worlds and find unforgettable characters. #IndieRomance #FictionallyInspired #SupportSmallBusiness #BookLovers
• •Headline: Find Your Story. Feel Seen. Body: Novel Grounds is your safe haven to explore every facet of romance. From heartwarming tales to spicy adventures, and a dedicated LGBTQ+ selection, we celebrate all love stories. No judgment, just pure book joy. Because everyone deserves to see themselves in a happily ever after. #InclusiveReads #RomanceForAll #NovelGrounds #BookstoreVibes
• •Headline: ✨ Award-Winning Romance & Merch! ✨ Body: We're honored to be Coastal Virginia's Favorite Bookstore! Thank you for loving our mission to spread romance books far and wide. Explore our "fictionally inspired" books, exclusive merch, and a community that feels like home. Come see what all the swooning is about! #BestBookstore #NovelGroundsMagic #RomanceCommunity #BookishMerch