Tono de Marca

professional, technical, and results-oriented.

Valores de Marca

• •Caring
• •Ownership
• •Expertise
• •Detail-Oriented
• •Process-Driven
• •Communication
• •Reliability

Mejores Prácticas

• •Speak Engineer-to-Engineer: Use precise, technical language. Avoid vague marketing jargon. The audience appreciates specifics and understands the terminology of control systems, SCADA, and industrial networking.
• •Focus on "Reliability" and "Results": Every piece of content should answer the question: "How does this make my facility more reliable or my process more efficient?" Use case studies and data points to prove value, such as the 15% reduction in waste achieved for a client.
• •Embody the "Ownership" Value: Frame your services as a partnership. Use words like "we," "together," and "your team" to foster a collaborative tone. Emphasize that you are accountable from start to finish.
• •Highlight a "Process-Driven" Approach: When describing services, briefly explain the methodology. This reinforces expertise and shows that your solutions are not improvised but are based on proven, structured processes.
• •Maintain a Professional and Confident Tone: The brand is an expert authority. The copy should be direct, declarative, and confident. Avoid hyperbole and let the successful outcomes and technical details speak for themselves.

Percepción Social

Novate Systems is perceived as a highly competent and specialized engineering partner, trusted with critical industrial processes. Clients and partners view them as experts capable of solving complex challenges, particularly in integrating modern technology like AI and IoT into legacy industrial systems. They are seen as a reliable, long-term partner and an innovator in industrial manufacturing.

Ejemplos de Copy

• •Your Plant is 24/7. Your Technology Support Should Be, Too. Don't let a system anomaly at 3 AM grind your production to a halt. Novate's Industrial Managed Services provide around-the-clock monitoring and expert support, ensuring the technology that drives your reliability never lets you down. We own the problem, so you can own the results.
• •Predictive maintenance is no longer a forecast; it's a reality. We integrated IBM's AI with a client's existing systems, preemptively detecting a failing motor based on subtle torque increases—an issue invisible to standard controls. This is how you turn data into uptime. #IndustrialAutomation #AI #PredictiveMaintenance #Industry40
• •Novate Systems: Engineering Reliability.
• •The biggest threats to your output aren't always the most obvious. Our detail-oriented approach to control system integration uncovers hidden inefficiencies and builds robust solutions that last. From initial design to turnkey implementation, we deliver confidence.
• •We are engineers, problem-solvers, and your partners in production. We thrive on complex challenges because we know that inside every industrial facility is an opportunity for greater efficiency, safety, and reliability. At Novate, your process is our passion.