Brand Tone

Authentic, Natural, and Caring, with an undercurrent of East Coast resilience and community pride.

Brand Values

• •Natural Purity & Ingredient Integrity
• •Effectiveness & Quality Craftsmanship
• •Nova Scotian Heritage & Local Connection
• •Environmental Responsibility
• •Community Support & Ethical Practices
• •Customer Well-being

Best Practices

• •Always ground your copy in the brand's true story—its Nova Scotian heritage, family-run nature, and the inspiration from fishermen. This builds trust and a genuine connection.
• •Use vivid, sensory language that evokes the natural world—the sea, the shore, botanicals. Consistently highlight the purity of ingredients like sea kelp and what’s *absent* (artificial elements).
• •Write with a supportive and understanding voice, addressing skin concerns with genuine solutions. Use words that convey comfort, relief, and nourishment.
• •Reflect the resilience of the East Coast without being boastful. The tone should be confident in the product's efficacy but remain down-to-earth and approachable.
• •Regularly reference Nova Scotia, the local sourcing, and the brand's commitment to its community and environment. This reinforces values and creates a stronger sense of identity.

Social Perception

Nova Scotia Fisherman is generally perceived very positively by customers and the public as Highly Trusted & Effective, Authentically Canadian & Maritime, Natural, Safe & Gentle, Good Value, A Company That Cares, and having a Strong Association with the Sea.

Copy Examples

• •Headline: *East Coast Elements, Bottled for Your Skin.* Body: "Our Nova Scotia Fisherman [Product Name], enriched with wild-harvested sea kelp, brings the Atlantic's soothing touch to your daily routine. Naturally effective, lovingly handmade. #SeaKelpStrong #MaritimeGoodness"
• •Headline: *Real Care for Real Skin. The Fisherman's Promise.* Body: "No fluff, no harsh chemicals. Just pure, nature-derived relief in every tube of our [Product Name]. Experience the honest goodness of Nova Scotia, from our shores to your skin. #NaturalSkincare #MadeWithIntegrity"
• •Headline: *Brave the Day. Your Skin, Protected by the Sea.* Body: "Inspired by those who face the Atlantic gales, our [Product Name] is your shield against dryness and irritation. Tough on problems, gentle on skin. #FishermanCare #ResilientSkin"
• •Headline: *From Our Hands to Yours: A Touch of Nova Scotia's Best.* Body: "At Nova Scotia Fisherman, we pour our local pride and nature's finest ingredients, like nutrient-rich sea kelp, into every [Product Name]. Feel the authentic care. #HandmadeQuality #NovaScotiaProud"
• •Headline: *Soothe. Restore. Revitalize. Naturally.* Body: "Let the pure, healing power of Nova Scotia Sea Kelp in our [Product Name] transform your skin. Gentle enough for the most sensitive, effective enough for the toughest conditions. #OceanHeals #PureRelief"