Brand Tone

Passionate & Enthusiastic, Elegant & Stylish, Supportive & Community-Oriented, Professional & Quality-Focused, Approachable & Friendly

Brand Values

• •Passion for Rhythmic Gymnastics
• •Quality & Craftsmanship
• •Accessibility & Affordability
• •Individuality & Customization
• •Customer Satisfaction
• •Elegance & Performance

Best Practices

• •Infuse copy with genuine enthusiasm for rhythmic gymnastics. Use words that convey movement, grace, and dedication.
• •Use descriptive language that highlights the beauty of the designs, the quality of materials, and the care in craftsmanship. Words like "exquisite," "premium," "handcrafted," "dazzling" can be effective.
• •Address the audience (gymnasts, parents, coaches) with an understanding of their journey, challenges, and triumphs. Foster a sense of community.
• •While professional, ensure the tone is friendly and inviting, especially in customer interactions and social media replies. Reflect the founder's personal touch.
• •Weave in the brand's origin and Maëlys's background as a gymnast where appropriate, as this builds trust and resonates with the target audience.

Social Perception

Trusted by Gymnasts, High-Quality Products, Excellent Customer Service, Authentic & Passion-Driven, Stylish & Modern

Copy Examples

• •✨ Illuminate the floor with the new 'Aura' Collection by NovaRythm! ✨ Crafted with passion, designed for champions. Each leotard blends breathtaking elegance with the high-performance quality you need to shine. Swipe to explore the magic & find the design that speaks to your rhythm. #NovaRythm #RhythmicGymnastics #NewLeotard #GymnasticsLife #MadeForChampions
• •Your vision, our creation! 💖 At NovaRythm, we believe every gymnast deserves a leotard as unique as their talent. Work with Maëlys to design your dream custom leotard – choose your colors, fabrics, and sparkle. Let's create something unforgettable together! Message us to start your design journey. #NovaRythmCustom #GymnastiqueRythmique #UniqueLeotards #SportElegance
• •NovaRythm: Where Passion Meets Performance. Experience the difference of premium fabrics, meticulous craftsmanship, and designs born from a love for rhythmic gymnastics. Elevate your routine. [Shop Now]
• •That feeling when your new NovaRythm leotard arrives! 😍🤸‍♀️ Tag us in your unboxing videos and routines – we LOVE seeing our creations come to life with your incredible talent! #NovaRythmFamily #GRS #Gymnastique #LeotardLove #RhythmicGymnast
• •Elegance in every stitch, brilliance in every crystal. NovaRythm leotards are designed to inspire confidence and enhance every movement. Discover the artistry of rhythmic gymnastics apparel. Perfect for competition and training. #RhythmicGymnasticsLeotard #NovaRythmStyle #GymnasticsFashion #CustomLeotards #SparkleAndShine