Brand Tone

Aspirational yet accessible, emphasizing premium quality and craftsmanship, while also being reassuring and direct-to-consumer promotional.

Brand Values

• •Quality Craftsmanship
• •Enhanced Culinary Experience
• •Accessibility/Affordability (Stated)
• •Customer Satisfaction
• •Durability & Performance

Best Practices

• •Acknowledge the negative external perceptions and aim to build trust authentically.
• •Balance aspirational language with tangible benefits and transparent policies.
• •Use a core set of adjectives related to quality, precision, beauty, and performance across all platforms.
• •Leverage authentic positive user-generated content found and verified externally.
• •Develop a clearer brand narrative that focuses on the tangible benefits described by satisfied customers.

Social Perception

Polarized, with positive perceptions from satisfied customers who value the high-quality, beautiful, and sharp knives, contrasted by negative/skeptical views from external reviews and security sites questioning authenticity, value, customer service, and potential fraudulent practices, alongside low general brand awareness.

Copy Examples

• •Headline: Experience the Art of Precision. Body: Unleash your inner chef with Novara's Damascus steel knives. Forged for unparalleled sharpness and lasting beauty, each blade transforms every cut into a culinary masterpiece. Discover your new favorite kitchen tool today. Call to Action: Shop the Collection.
• •Headline: Not Just a Knife, It's a Novara. Body: Feel the perfect balance, admire the unique Damascus pattern, and enjoy effortless slicing. Our knives are crafted for those who believe cooking is more than a task—it's a passion. Backed by our 60-day satisfaction guarantee. Call to Action: Find Your Perfect Knife.
• •Headline: Elevate Your Everyday Cooking. Body: Why settle for ordinary? Novara brings professional-grade quality and timeless design to your kitchen. From prepping ingredients to the final garnish, experience the difference true craftsmanship makes. Call to Action: Explore Premium Kitchenware.
• •Headline: The Reviews Are In: Novara Delivers Excellence. Body: Join thousands of delighted cooks who've upgraded their culinary game with Novara. "These knives are quality, extremely sharp and beautifully forged." - Nigel W. Ready to be impressed? Call to Action: Read More Testimonials & Shop.
• •Headline: Invest in Your Kitchen, Invest in Quality. Body: Novara’s PureClad™ pans and Titanium cutting boards are designed for a lifetime of exceptional cooking. Non-toxic, durable, and built for performance – because you deserve the best. Call to Action: Discover Long-Lasting Quality.