Brand Tone

Authentic and Natural, Professional and Respectful, Calm and Harmonious, Quality-focused.

Brand Values

• •Craftsmanship & Tradition
• •Sustainability & Purity
• •Domestic Production (Kotimaisuus)
• •Durability & Longevity
• •Aesthetic Harmony

Best Practices

• •Lead with "Why," Not Just "What": Always connect the product back to the core values. Instead of "Buy our acoustic panel," use "Create a sanctuary of calm with our handcrafted acoustic panels." The "why" is the feeling of peace and the value of craftsmanship.
• •Use a Sensory and Natural Vocabulary: Employ words that evoke the senses associated with wood and nature: calm, harmony, texture, natural, authentic, soul, forest, serene, handcrafted, pure.
• •Emphasize Heritage and Origin: Consistently mention "Finnish craftsmanship," "family tradition," and "Made in Finland." This is a key differentiator and builds trust and a premium perception.
• •Champion Sustainability in Detail: Be specific about sustainable practices. Mention the PEFC certification, the use of natural oils, and the goal of zero-waste production. This provides tangible proof of the brand's values.
• •Maintain a Calm and Confident Tone: Avoid aggressive sales language (e.g., "Hurry," "Limited time offer"). The brand's tone should be as calm and enduring as its products. The value lies in timeless quality, not fleeting urgency.

Social Perception

The public perception of Novapuu is largely controlled by the brand itself through its website, presenting as a niche, high-quality, trustworthy family business focused on craftsmanship rather than mass marketing. Its association with other eco-conscious brands reinforces its image as a sustainable and natural products company.

Copy Examples

• •The Soul of the Finnish Forest, Crafted for Your Home. Discover the calm of natural wood.
• •Hear the silence. Our solid oak acoustic panels do more than quiet a room—they bring a sense of natural tranquility. Sustainably sourced and handcrafted in Finland, each panel is a piece of functional art, designed for a lifetime of peace and style.
• •From a Finnish forest to your sanctuary. 🌳 Every line, every grain tells a story of sustainable craftsmanship. We honor tradition by creating modern pieces meant to last. This is not just wood; it's a calmer way of living. #Novapuu #FinnishDesign #SustainableHome #Woodworking
• •We are not a factory; we are a family. With roots in Finnish carpentry dating back to the 1950s, Novapuu was born from a respect for tradition and a stand against disposable culture. We select every piece of timber by hand, ensuring our commitment to quality and sustainability is built into everything we create.
• •Tired of the Noise? Invite Nature In. Novapuu Handcrafted Wooden Interiors.