Brand Tone

Professional, Technical, and Authoritative

Brand Values

• •Legacy and Expertise
• •Quality and Reliability
• •American-Based Operations
• •Safety and Security
• •Technological Efficiency

Best Practices

• •Maintain an Authoritative Voice: Always write from a position of expertise. Use clear, confident, and direct language. Avoid overly casual phrasing that could undermine the brand's technical credibility.
• •Lead with the Solution, Support with the Spec: Start with the benefit (e.g., "Ensure everyone sees the message") and follow up with the technical features that make it possible (e.g., "PoE powered, readable from 150 feet").
• •Consistently Emphasize Core Values: Every piece of marketing collateral should reinforce at least one core value: the 30-year legacy, the "Made in the USA" commitment, the 5-year warranty, or the focus on safety.
• •Speak to the Professional Audience: Use industry-standard terminology like "NTP," "PoE," "UL Certified," and "IP65" correctly and without excessive explanation. Assume your reader has a foundational level of technical knowledge.
• •Leverage the Inova Legacy: Explicitly mentioning the transition from Inova Solutions helps capture the trust and reputation built over decades. Phrases like "The team you've trusted for 30 years" can be very effective.

Social Perception

Perceived as a specialized, high-quality hardware manufacturer and a reliable provider of critical communication hardware. Viewed as a trusted successor to Inova Solutions' hardware division, valued for technical specifications, reliability, and US-based assembly.

Copy Examples

• •30 years of engineering excellence. The trusted legacy of Inova hardware, now powering Novanex. Our PoE clocks and displays are built on decades of reliability. Precision you can count on.
• •Designed, assembled, and supported in Charlottesville, Virginia. We use local components wherever possible and back our work with a 5-year warranty. Invest in American-made quality that lasts.
• •When seconds count, a horn isn't enough. Our OnAlert Emergency Displays integrate seamlessly with your notification system to provide clear, visible instructions. Warn with more than a horn. Protect your people with Novanex.
• •Achieve perfect time synchronization across your entire facility. Our NTP-synced PoE clocks require no master clock and are ETL Certified to the latest UL standards. Choose from surface, recessed, or IP65-rated models for any environment.
• •Simplify your infrastructure and reduce installation costs. A single ethernet cable for power and data means faster deployment and lower maintenance for all your synchronized clocks and messaging displays. That's the Novanex advantage.