Tono de Marca

Aspirational, authentic, and warm, blending sophisticated Amsterdam style with free-spirited Bali essence.

Valores de Marca

• •Ethical Sourcing & Fair Trade
• •Authentic Craftsmanship
• •Quality & Natural Materials
• •Cultural Homage
• •Style & Functionality

Mejores Prácticas

• •Always Lead with the "Why": Start with the story, not just the product. Emphasize the ethical sourcing and the artisan's craft in all communications, from product descriptions to social media posts. This is your strongest differentiator.
• •Maintain the Amsterdam-Bali Duality: Consistently balance the chic, modern "Amsterdam" aesthetic with the authentic, soulful "Bali" origin story. Use language that is both stylish and grounded (e.g., "urban bohemian," "city-to-beach essential").
• •Use Sensory and Evocative Language: Describe the feel of the rattan, the scent of the leather, and the vision of a Balinese sunset. Transport your audience through words. Use terms like "sun-kissed," "hand-woven," "earthy," and "ocean breeze" to build a strong brand world.
• •Incorporate "Keywords of Trust": Regularly use terms that reinforce your brand values across all platforms: "Handmade," "Artisan-Made," "Ethically Sourced," "Fairly Traded," "Authentic Bali," "Natural Materials," "100% Genuine."
• •Educate and Share: Use your blog and social media to share stories about the artisans, the process of making the bags, the meaning behind Batik patterns, or travel guides to Bali. This builds community and reinforces your brand's authority and authenticity beyond just selling a product.

Percepción Social

Perceived as a niche, boutique brand catering to style-conscious and ethically-minded consumers, offering beautiful, authentic products with a positive story that supports traditional crafts and communities.

Ejemplos de Copy

• •From the hands of Balinese artisans to your shoulder. Our Pererenan bag isn't just an accessory; it's a story of tradition, woven with care and designed for your sun-drenched adventures. Carry a piece of Bali with you.
• •Headline: The Perfect Summer Bag, Made with Heart. Body: Discover NOVALINA Amsterdam's collection of authentic rattan bags from Bali. Each bag is handcrafted by local artisan families, blending timeless style with ethical craftsmanship. Free shipping in the NL/DE/BE. Shop the story today.
• •WHERE AMSTERDAM STYLE MEETS BALI SOUL Explore our collection of unique, handmade rattan bags.
• •Just In: New Handwoven Treasures from Bali ✨
• •Inspired by the vibrant energy of Canggu, this bag is your perfect companion for city strolls and festival days. Handwoven from natural rattan and finished with genuine leather details, it features a unique Batik lining, a tribute to Indonesian heritage. Compact yet spacious enough for your essentials, it’s a piece of authentic craftsmanship designed to complement your individual style.