Brand Tone

Professional, direct, serious, patriotic, reliable, and no-nonsense.

Brand Values

• •Quality and Precision
• •Safety and Responsibility
• •Customer Satisfaction
• •Patriotism and Support for Service Members
• •Durability and Reliability

Best Practices

• •Prioritize Clarity and Directness: Avoid overly clever or humorous language. The copy should be straightforward, focusing on the product's features and benefits in a clear, concise manner.
• •Emphasize Quality and Technology: Consistently mention the use of high-quality materials, Kydex, and CNC precision tooling to reinforce the brand's commitment to excellence.
• •Maintain a Professional and Respectful Voice: The subject of firearms is serious, and the brand's tone should reflect that. Address customers with respect and maintain a professional demeanor across all platforms.
• •Incorporate Core Values: Regularly weave in the brand's values of safety, reliability, and patriotism into the messaging. Highlighting the veteran-owned aspect can strengthen the brand's identity and connection with its audience.
• •Focus on the User's Peace of Mind: Frame the product's benefits around the security, confidence, and peace of mind it provides the user. The copy should reassure customers that they are making a responsible and reliable choice for their self-defense needs.

Social Perception

Perceived as a trustworthy, high-quality, and reliable brand. Customers value craftsmanship, comfort, and the veteran-owned identity, fostering loyalty and respect as a provider of essential equipment for self-defense.

Copy Examples

• •Headline: Precision Engineered. Purpose-Built. Body: Your holster is not an accessory; it's essential gear. At Nova Concealment, we use CNC precision tooling to craft Kydex holsters that offer a flawless fit and unwavering reliability. Trust in American-made quality for your everyday carry.
• •Headline: The Confidence of a Perfect Fit. Body: Don't settle for less when it comes to concealment. Our holsters are custom-molded for your specific firearm, ensuring complete trigger guard coverage and a secure draw. Carry with confidence, knowing your protection is our priority.
• •Headline: Veteran Owned. Mission Driven. Body: Founded on the principles of duty and excellence, Nova Concealment is proud to be a veteran-owned company. We offer a special discount for our brothers and sisters in law enforcement and the military. Thank you for your service.
• •Headline: All-Day Comfort, Unyielding Security. Body: An uncomfortable holster ends up in a drawer, not on your belt. We designed our holsters for all-day wear, combining a lightweight profile with a secure, comfortable fit. Because your safety doesn't take a day off.
• •Headline: Lifetime Warranty on Uncompromising Quality. Body: We stand behind our work. Every Nova Concealment holster is backed by a lifetime warranty, a testament to our commitment to durability and customer satisfaction. Invest in a holster that's built to last.