Brand Tone

professional, reliable, and customer-focused

Brand Values

• •Quality
• •Experience & Expertise
• •Customer Satisfaction & Service
• •Variety & Comprehensiveness
• •Modernity & Aesthetics
• •Value for Money
• •Reliability & Trustworthiness

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is clear, concise, and provides genuinely useful information about products, services, and the company's expertise. Avoid jargon where possible, or explain it if necessary.
• •Emphasize Experience and Trust: Regularly reference the company's long history and established reputation for quality and reliability. Use phrases like "trusted since [year]," "decades of experience," or "our commitment to quality."
• •Maintain a Professional yet Approachable Voice: While showcasing expertise, ensure the language is welcoming and accessible. Address the customer directly (using "you" and "your") and offer solutions to their needs.
• •Showcase Product Benefits, Not Just Features: Explain how the quality, design, or functionality of the products will benefit the customer (e.g., "durable materials for lasting beauty," "modern designs to elevate your space," "energy-efficient heating for a comfortable home").
• •Ensure Consistency Across All Channels: The tone used on the website (product descriptions, "About Us" page) should align with the tone on social media posts, advertisements, and any customer service interactions. Develop simple brand voice guidelines for anyone creating content. Review content regularly for consistency.

Social Perception

positive social perception

Copy Examples

• •Headline: Transform Your Home with Timeless Quality. Body: For over 70 years, Nova Ceramica has brought Kilkis the finest tiles and sanitary ware. Discover our curated collection of modern designs and durable materials, backed by expert advice to help you create the space you’ve always dreamed of. Visit our 2000sqm showroom today.
• •Headline: Your Vision, Our Expertise. Body: Planning a renovation? At Nova Ceramica, we offer more than just products. We provide personalized solutions and a wide range of high-quality tiles, bathroom furniture, and heating systems to bring your ideas to life. Quality you can trust, service you’ll appreciate.
• •Headline: The Foundation of a Beautiful Home Starts Here. Body: From elegant bathroom tiles to robust outdoor paving, Nova Ceramica delivers exceptional quality and style. With decades of experience, we source the best materials to ensure lasting beauty and functionality for your home. Explore our latest arrivals.
• •Headline: Invest in Comfort & Style That Lasts. Body: Nova Ceramica: Your trusted partner for premium sanitary ware, innovative heating solutions, and a diverse selection of tiles. We combine modern aesthetics with affordability, ensuring every choice is a smart one for your home and family.
• •Headline: Experience the Nova Ceramica Difference. Body: Quality products, expert guidance, and a commitment to your satisfaction. That's the Nova Ceramica promise. Since 1950, we've been helping families in Kilkis build beautiful, functional spaces. Let us help you with yours.