Brand Tone

Inspirational & Uplifting, Purpose-Driven & Compassionate, Positive & Rejuvenating, Accessible & Inviting

Brand Values

• •Holistic Wellness: Providing products that contribute to overall well-being – mental, physical, and spiritual.
• •Mindfulness & Self-Care: Encouraging a more mindful and fulfilling lifestyle through their offerings.
• •Charitable Giving & Social Responsibility: A commitment to supporting vulnerable individuals and communities through a portion of sales.
• •Quality & Choice: Offering a curated selection of quality lifestyle, fashion, and wellness products.
• •Positive Impact: Believing that purchases can be a force for good.

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (inspirational, compassionate, positive), key vocabulary (e.g., "restore," "uplift," "mindful," "purpose"), and "no-go" words/phrases. This guide should be accessible to everyone creating content.
• •Always Weave in the "Why": Consistently connect products and promotions back to the core values of holistic wellness and charitable giving. Remind customers of the impact their purchase makes.
• •Speak Directly to Human Needs and Aspirations: Use empathetic language that resonates with the audience's desire for well-being, peace, and making a positive difference. Focus on benefits beyond just the physical product.
• •Maintain Positivity and Hope: Even when addressing the "vulnerable individuals" the brand supports, frame the message around empowerment and positive change rather than dwelling on negativity. The overall tone should be uplifting.
• •Consistency Across All Channels: Ensure the brand voice is consistently applied across the website, all social media platforms, email marketing, product descriptions, and any customer service interactions. Regular audits can help maintain this consistency.

Social Perception

A business that combines commerce with a conscience, with a central tagline of 'shop with purpose'. Customers are likely to be individuals who value holistic well-being, mindfulness, and the opportunity to contribute to charitable causes through their purchases. The brand aims to build a reputation as a socially responsible and wellness-oriented retailer.

Copy Examples

• •Headline: Restore Your Inner Glow. Discover mindful treasures at Aura Restored and help us support communities in need. Body: Every piece in our collection is chosen to inspire well-being and uplift your spirit. From calming aromatherapy to radiant jewelry, find something that speaks to your soul. Plus, 15% of every purchase brings light to those who need it most. Shop with purpose today.
• •Social Media Post (Image: A person smiling while wearing an Aura Restored necklace): Caption: Feel good, inside and out. ✨ Our Aura Gleam Collection is more than just beautiful jewelry – it’s a reminder to shine your light. And when you choose Aura Restored, you're sharing that light with others. 15% of your purchase empowers vulnerable individuals. #AuraRestored #ShopWithPurpose #MindfulLiving #JewelryWithMeaning #MakeADifference
• •Email Subject Line: Wellness Awaits: Refresh Your Spirit (and Make an Impact) Body Snippet: Hello [Customer Name], Seeking a little more balance and joy in your day? Explore our latest arrivals designed to nourish your mind, body, and spirit. At Aura Restored, we believe that self-care can extend outwards. That’s why every purchase you make helps fund vital charitable organizations. Find your calm, share your kindness.
• •Product Description (for a crystal): Name: Serene Amethyst Geode – Invite Tranquility Description: Embrace peace with our ethically sourced Amethyst Geode. Known for its calming energies, this beautiful crystal is a perfect companion for your meditation space or a thoughtful gift for a loved one. Let its gentle vibrations restore your aura and create a sanctuary of serenity in your home. By choosing this piece, you also contribute to our mission of giving back.
• •Call to Action Button/Banner: Shop Consciously | Uplift Lives