Brand Tone

Conscious & Responsible, Trustworthy & Transparent, Friendly & Approachable, Positive & Uplifting, Modern & Clean

Brand Values

• •Health & Well-being
• •Sustainability & Environmental Responsibility
• •Effectiveness & Quality
• •Transparency
• •Animal Welfare
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., conscious, trustworthy, friendly), personality traits, preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Prioritize Value Alignment: Ensure all copy consistently reflects Nouva's core values: health, sustainability, effectiveness, transparency, and animal welfare. Every message should reinforce these principles.
• •Speak to Your Audience: Understand the health-conscious and eco-aware consumer. Use language that resonates with their values and aspirations (e.g., "clean ingredients," "mindful living," "eco-friendly choice").
• •Maintain Authenticity and Transparency: Be honest and straightforward in all communications. If sharing the founder's story or product benefits, do so in a genuine way that builds trust. Avoid hype or unsubstantiated claims.
• •Be Consistent Across All Channels: Whether it's the website, Instagram, Facebook, email newsletters, or product packaging, the tone of voice should be uniform. This builds a strong, recognizable brand identity and reinforces customer trust. Regularly review content across platforms to ensure consistency.

Social Perception

Positive (among its customer base), Niche but Growing Appeal, Trustworthy, Limited Mainstream Awareness (currently)

Copy Examples

• •Headline: Feel Fresh, Naturally. All Day. Body: Tired of compromising? Nouva deodorant delivers powerful, long-lasting protection with 0% aluminum, alcohol, or anything artificial. Just pure, plant-based goodness that cares for your skin and our planet. #NouvaFresh #NaturallyEffective
• •Headline: Your pits will thank you. So will the planet. Body: Make the switch to Nouva's vegan and cruelty-free deodorant. Our paper-tube packaging and tree-planting promise mean you're choosing kindness, every single day. Effective, gentle, and oh-so-good for your conscience. ✨ #SustainableDeodorant #NouvaCares
• •Headline: The Secret to Happy Underarms? It's Natural. Body: Discover the Nouva difference. Founded on the belief that natural shouldn't mean less effective, our deodorants are crafted with love and the finest botanical ingredients. Say goodbye to irritation and hello to confident freshness. Learn more about our story on nouva.de! #NouvaStory #HealthyHabits
• •Headline: Join the Nouva Wave: Freshness That Feels Good, Inside & Out. Body: It's more than just deodorant; it's a commitment to your well-being and a healthier Earth. With every Nouva stick, you get effective odor protection and plant a tree. Ready to make a positive impact? 🌿 #NouvaImpact #EcoConscious
• •Headline: Sensitive Skin? We've Got You Covered. Body: Finally, a natural deodorant that's tough on odor but gentle on your skin. Nouva is free from harsh chemicals and packed with soothing, natural ingredients. Experience the comfort of all-day freshness, irritation-free. #NouvaGentle #NaturalCare