Brand Tone

Artistic, Passionate, and Intimate

Brand Values

• •Creativity and Innovation
• •Seasonality and Locality
• •The Culinary Experience
• •Excellence
• •Personal Connection

Best Practices

• •Embrace the "Nous" Philosophy: Consistently use the "we/us" ("Nous") perspective in your writing. Frame the experience as a shared passion between the chefs and the guests. This reinforces the brand name and its core value of personal connection.
• •Use Artistic and Sensory Language: Avoid generic food descriptions. Instead of "delicious fish," use evocative language like "a choreographed sequence of marine flavors" or "a plate that captures the crisp air of the coast." Describe the textures, the unexpected pairings, and the artistic presentation.
• •Tell the Story of the Ingredients: Ground the creative cuisine in its local roots. When featuring a dish, mention the local partner who supplied the vegetables or the specific part of the Breton coast that inspired it. This adds authenticity and reinforces the value of locality.
• •Highlight Acolades Subtly: Leverage mentions in guides like Michelin and Gault & Millau not just as a badge, but as proof of the experience you offer. Phrase it as, "Come taste the cuisine that captured the attention of the Michelin Guide."
• •Maintain a Tone of Intimate Excellence: Your copy should sound confident and proud of its culinary artistry, but also warm and inviting. It's a balance between "this is a world-class gastronomic experience" and "we can't wait to share this special moment with you." This matches the perception of a promising, high-level restaurant that still feels like a personal, welcoming home.

Social Perception

A gastronomic gem and one of the most promising new restaurants in France, perceived by customers as an 'explosion of flavors' and a 'sublime journey,' offering a unique and memorable fine dining experience that is both innovative and rooted in the local Breton landscape.

Copy Examples

• •Autumn on the Breton coast isn't just a season, it's a feeling. Our latest constellation menu, 'Emotions,' captures its essence across 24 plates. A journey through the local harvest, crafted just for 'Nous'—for us. Reserve your experience.
• •More Than a Meal. A Moment. At Nous, Chef Mathieu Menguy translates the soul of Brittany into a constellation of flavors. This is our story, shared with you, one plate at a time.
• •Discover why Gault & Millau calls our cuisine a 'beautiful expression of marine cuisine.' We invite you to experience Nous, where local ingredients are transformed into an unforgettable culinary performance. Book your table in the heart of Quimper.
• •It starts here. With passion. This is Nous.
• •Subject: An Invitation to a Timeless Dinner. Dear [Customer Name], At Nous, we believe a meal should be a journey. This week, we invite you to explore the coast with our 7-constellation 'Emotions' menu. Allow us to share our passion for inventive, seasonal cuisine with you. It's an experience we created to be shared.