Brand Tone

elegant, sophisticated, personal, and aspirational.

Brand Values

• •Individuality & Personal Expression
• •Craftsmanship & Quality
• •Luxury & Exclusivity
• •Heritage & Cultural Richness
• •Customer Collaboration & Satisfaction
• •Ethical Sourcing

Best Practices

• •Emphasize "You" and "Your Story": Consistently use language that centers the customer and their desire for personal expression. Highlight how the jewelry helps them tell their unique story or celebrate their individuality.
• •Maintain a Lexicon of Luxury and Quality: Regularly use words like "fine," "luxury," "exquisite," "handcrafted," "meticulously," "artisanal," "solid gold," "genuine diamonds/gemstones" to reinforce the premium nature of the products.
• •Highlight Craftsmanship and Provenance: Remind the audience that pieces are "handcrafted in Los Angeles," often mentioning the blend of technology (3D design) and traditional skills. Referencing the founder's expertise can also build trust.
• •Balance Elegance with Emotional Connection: While maintaining a sophisticated tone, infuse copy with warmth by speaking to the sentimental value of personalized jewelry – celebrating love, milestones, or heritage.
• •Visual and Verbal Consistency: Ensure the tone of the copy aligns with the visual presentation across all platforms. Elegant visuals should be paired with refined language. On platforms like TikTok, a slightly more conversational and engaging tone can be used, but it should still feel authentic to the brand's core values of quality and personal expression.

Social Perception

Prestigious & High-Quality, Unique & Personalized, Artistic & Culturally Inspired, Trusted, Desirable for Gifting

Copy Examples

• •Headline: Your Story, Exquisitely Told. Body: At Noush Jewelry, we don't just craft fine jewelry; we bring your unique narrative to life. Handcrafted in Los Angeles with ethically sourced gold and diamonds, each personalized piece is a testament to your individuality. Design your legacy. Call to Action: Discover Your Signature Piece.
• •Headline: Beyond Adornment: Jewelry With Soul. Body: Inspired by heritage, designed for you. Anousha Razavi's vision blends timeless elegance with personal meaning. From delicate initial charms to intricate custom designs, experience the luxury of jewelry that truly reflects who you are. Call to Action: Create Your Custom Design Today.
• •Headline: The Art of Personalization, Perfected. Body: Imagine a piece of fine jewelry as unique as your fingerprint. Our meticulous design process, combining 3D technology with artisanal craftsmanship, ensures every detail of your vision is captured in 14k or 18k gold and hand-set gemstones. Call to Action: Begin Your Bespoke Journey.
• •Headline: Mark Life's Moments in Gold & Diamonds. Body: Celebrate your milestones, your connections, your essence. Noush Jewelry transforms precious moments into wearable art. Personalized treasures, designed to be cherished for a lifetime. Call to Action: Shop Personalized Gifts.
• •Headline: From Our Studio to Your Story. Body: Each Noush creation is born from a passion for detail and a dedication to your individuality. Meticulously handcrafted in Los Angeles, our fine jewelry is more than an accessory—it's a personal statement. Call to Action: Explore Collections.